Packaging design : successful product branding from concept to shelf / Marianne Rosner Klimchuk and Sandra A. Krasovec.

By: Contributor(s): Material type: TextPublication details: Hoboken, New Jersey : Wiley, c2012.Edition: 2nd edDescription: viii, 246 pages : illustrations (chiefly color) ; 23 cmISBN:
  • 9781118027066 (pbk. : acidfree paper)
Subject(s): DDC classification:
  • 658.564 KLI 2012
LOC classification:
  • TS195.4 .K65 2012
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Open Shelf Books Nilai University Library General stacks 658.564 KLI 2012 (Browse shelf) Available 1000022874

Includes bibliographical references (pages 233-234) and index.

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