Special events : creating and sustaining a new world for celebration / Professor Joe Goldblatt, Ed.D., FRSA.

By: Material type: TextSeries: The Wiley event management seriesPublication details: Hoboken, New Jersey : Wiley, c2014.Edition: 7th edDescription: xxvi, 406 pages : illustrations (some color) ; 25 cmISBN:
  • 9781118626771 (hardback)
Subject(s): DDC classification:
  • 394.2068 GOL 2014
LOC classification:
  • GT3405 .G65 2014
Other classification:
  • BUS081000
Summary: "Providing a comprehensive guide to understanding, planning, promoting, and producing special events, this seventh edition of Special Events describes the theory and practice of all aspects of event management. Written for current and future event leaders, the text continues to expand its emphasis on the growing globalization of the profession, taking into account the skills leaders need to deal with other cultures, societies, and business practices to plan and deliver successful events. New coverage includes sustainability, technology, security/risk management, and the impact of social media on events and event marketing. 15 all-new case studies have been included, as well as a brief glossary of terms at the end of each chapter to further define the terms used in the chapter"--
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Open Shelf Books Nilai University Library General stacks 394.2068 GOL 2014 (Browse shelf) Available 1000022811

Previous editions have different subtitles.

Includes bibliographical references (pages 378-385) and index.

"Providing a comprehensive guide to understanding, planning, promoting, and producing special events, this seventh edition of Special Events describes the theory and practice of all aspects of event management. Written for current and future event leaders, the text continues to expand its emphasis on the growing globalization of the profession, taking into account the skills leaders need to deal with other cultures, societies, and business practices to plan and deliver successful events. New coverage includes sustainability, technology, security/risk management, and the impact of social media on events and event marketing. 15 all-new case studies have been included, as well as a brief glossary of terms at the end of each chapter to further define the terms used in the chapter"--

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