Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.

By: Contributor(s): Material type: TextPublication details: New York, NY : McGraw-Hill/Irwin, c2013.Edition: 6th edDescription: xxvii, 642 p. : ill. ; 26 cmISBN:
  • 9780071086967
Subject(s): DDC classification:
  • 658.8  ZEI 2013
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Open Shelf Books Nilai University Library General stacks 658.8 ZEI 2013 (Browse shelf) Available 1000022773

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