Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Rene�e Mauborgne.
Material type:
TextPublication details: Boston, MBoston, Mass. : Harvard Business School Press, c2005.Description: xv, 240 p. : ill. ; 25 cmISBN: - 9781591396192
- 658.802 KIM
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Nilai University Library | 658.802 KIM (Browse shelf(Opens below)) | Available | 17892 |
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