Marketing management : a strategic decision-making approach / Harper W. Boyd Jr., Orville C. Walker, Jr., John W. Mullins , Jean- Claude Larreche.

By: Contributor(s): Material type: TextPublication details: Boston, Mass. : McGraw-Hill, c2002.Edition: 4th edDescription: xxi, 594 p. : ill. ; 26 cm. + 1 computer optical disc (4 3/4 in.)ISBN:
  • 0072315237
Subject(s): DDC classification:
  • 658.8  BOY 2002
Tags from this library: No tags from this library for this title. Log in to add tags.
    Average rating: 0.0 (0 votes)
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Open Shelf Books Nilai University Library 658.8 BOY (Browse shelf) Available 11056

There are no comments on this title.

to post a comment.