Strategic management : a dynamic perspective : concepts / Mason A. Carpenter, Wm. Gerard Sanders.

By: Contributor(s): Material type: TextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009.Edition: 2nd edDescription: xxii, 480 p. : ill. ; 25 cmISBN:
  • 9780132341400
Subject(s): DDC classification:
  • 658.4012 CAR
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Open Shelf Books Nilai University Library 658.4012 CAR (Browse shelf(Opens below)) Available 17182

KEY BENEFIT- This is the book that enables students to TRANSFER conceptual classroom LEARNING to strategic application in their professional lives.
KET TOPICS: Three key themes constitute the dynamic perspective on strategy: (1) changing strategies for changing times, (2) the integration of formulation and implementation, and (3) strategic leadership.
For business professionals involved with strategic management.

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