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MARKETING MANAGEMENT :KNOWLEGE AND SKILLS -3E by

PETER,J PAUL/DONNELLY,JAMES H

Edition: 3E

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: IRWIN

Availability: Items available for loan: Nilai University Library (1)Call number: 658.8 PET.

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MARKETING PLANNING & STRATEGY -3E by

JAIN,SUBHASH

Edition: 3E

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: SOUTH-WESTERN

Availability: Items available for loan: Nilai University Library (1)Call number: 658.802 JAI.

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SERVING THE AGELESS MARKET:STRATEGIES FOR SELLING TO THE FIFTY-PLUS MARKET by

WOLFE, DAVID B

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: MCGRAW HILL

Availability: Items available for loan: Nilai University Library (1)Call number: 658.802 WOL.

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MARKETING MANAGEMENT -2E by

DICKSON,PETER R

Edition: 2E

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: DRYDEN PRESS, 1997

Availability: Items available for loan: Nilai University Library (1)Call number: 658.8 DIC.

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MARKETING MANAGEMENT -2E by

DICKSON,PETER R

Edition: 2E

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: DRYDEN PRESS, 1997

Availability: Items available for loan: Nilai University Library (1)Call number: 658.8 DIC.

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UPSIDE-DOWN MARKETING:TURNING YOUR EXCUSTOMERS INTO YOUR BEST CUSTOMERS by

WALTER GEORGE R

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: MCGRAW HILL

Availability: Items available for loan: Nilai University Library (1)Call number: 658.8 WAL.

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THE WHOLE PIE:OUTMARKETING THE COMPETITION IN THE '90S by

OLDLAND JOHN

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: MCGRAW HILL

Availability: Items available for loan: Nilai University Library (1)Call number: 658.8 OLD.

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Marketing management : strategy and action / Henry Assael by

Assael, Henry

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Pws-Kent

Availability: Items available for loan: Nilai University Library (1)Call number: 658.8 ASS.

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Marketing management : strategies and programs / Joseph P Guiltinan, Gordon W Paul by

Guiltinan, Joseph P

Edition: 5th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York,N.Y. : McGraw-Hill, c1994

Availability: Items available for loan: Nilai University Library (1)Call number: 658.8 GUI.

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10.

Marketing management : analysis,planning,implementation,and control / Philip Kotler. - 9th ed. by

Kotler, Philip

Edition: 9E

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Prentice Hall

Availability: Items available for loan: Nilai University Library (1)Call number: 658.8 KOT.

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11.

Marketing management:analysis,planning,implementation,and control / Philip Kotler. - 8th ed. by

Kotler, Philip

Edition: 8E

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Prentice Hall

Availability: Items available for loan: Nilai University Library (1)Call number: 658.8 KOT.

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12.

Marketing management : international edition / Peter R. Dickson by

Dickson, Peter R

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Dryden Press

Availability: Items available for loan: Nilai University Library (1)Call number: 658.8 DIC.

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13.

Marketing management : strategy and cases / Douglas J. Dalrymple, Leonard J. Parsons. - 5th ed. by

Dalrymple, Douglas J

Edition: 5E

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: John Wiley

Availability: Items available for loan: Nilai University Library (1)Call number: 658.8 DAL.

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14.

Upside-down marketing : turning your excustomers into your best customers / George R. Walter by

Walter, George R

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Mcgraw Hill

Availability: Items available for loan: Nilai University Library (1)Call number: 658.8 WAL.

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15.

Basic marketing : a global - managerial approach / Jerome E. Mccarthy. - 11th ed. by

Mccarthy, Jerome E

Edition: 11E

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Irwin

Availability: Items available for loan: Nilai University Library (1)Call number: 658.8 MCC.

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16.

Business marketing management / Frank G. Bingham, Barry T. Raffield by

Bingham, Frank G

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: South Western

Availability: Items available for loan: Nilai University Library (1)Call number: 658.8 BIN.

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17.

Marketing : a managerial approach / William H. Cunningham?{et. Al.}. - 2nd ed. by

Cunningham, William H...{et. al.}

Edition: 2E

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: South-Western

Availability: Items available for loan: Nilai University Library (1)Call number: 658.8 CUN.

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18.

INTERNATIONAL MARKETING COMMUNICATIONS by

GRIFFIN,TOM

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: HEINEMANN

Availability: Items available for loan: Nilai University Library (1)Call number: 658.8 GRI.

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19.

MARKETING MANAGEMENT :STRATEGY AND CASES -5E by

DALRYMPLE,DOUGLAS J / PARSONS,LEONARD J

Edition: 5E

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: JOHN WILEY

Availability: Items available for loan: Nilai University Library (1)Call number: 658.8 DAL.

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20.

MARKETING MANAGEMENT by

MALHOTRA,R.K. {ET.AL}

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: CRESCENT NEWS

Availability: Items available for loan: Nilai University Library (1)Call number: 658.8 MAR.

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