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Googled : the end of the world as we know it / Ken Auletta.

By: Auletta, Ken.
Material type: materialTypeLabelBookPublisher: New York : Penguin Press, 2009Description: xiv, 384 p. ; 25 cm.ISBN: 9780143118046.Subject(s): Google (Firm) | Internet industry -- United States | Web search engines -- United States -- History | Internet searchingDDC classification: 338 AUL
Contents:
Messing with the magic -- Starting in a garage -- Buzz but few $'s -- Prepping the Google rocket -- Innocence or arrogance? -- Google goes public -- The new evil empire? -- Chasing the fox -- War on multiple fronts -- Waking the government bear -- Google enters adolescence -- Is old media drowning? -- Compete or collaborate? -- Happy birthday -- Googled -- Where is the wave taking old media? -- Where is the wave taking Google? -- Media maxims.
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Item type Current location Collection Call number Status Date due Barcode Item holds
Open Shelf Books Open Shelf Books Nilai International School
General Stacks 		Non-fiction 338 AUL (Browse shelf) Available 1004124
Total holds: 0

Includes bibliographical references (p. [339]-372) and index.

Messing with the magic -- Starting in a garage -- Buzz but few $'s -- Prepping the Google rocket -- Innocence or arrogance? -- Google goes public -- The new evil empire? -- Chasing the fox -- War on multiple fronts -- Waking the government bear -- Google enters adolescence -- Is old media drowning? -- Compete or collaborate? -- Happy birthday -- Googled -- Where is the wave taking old media? -- Where is the wave taking Google? -- Media maxims.

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