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1. MARKETING RESEARCH: AN APPLIED APPROACH -4E

by KINNEAR,THOMAS C / TAYLOR,JAMES R.

Edition: 4EMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: MCGRAW HILL Availability: Items available for loan: Nilai University Library [Call number: 658.83 KIN] (1).

2. MODERN MARKETING THEORY:CRITICAL ISSUES IN THE PHILOSOPHY OF MARKETING SCIENCE

by HUNT,SHELBY D.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: SOUTH-WESTERN Availability: Items available for loan: Nilai University Library [Call number: 658.8 HUN] (1).

3. Exploring marketing research / William G. Zikmund. - 5th ed.

by Zikmund, William G.

Edition: 5EMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Dryden Press Availability: Items available for loan: Nilai University Library [Call number: 658.83 ZIK] (1).

4. Marketing research : text and cases / Harper W. Boyd, Ralph Westfall. - 7th ed.

by Boyd, Harper W.

Edition: 7EMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Irwin Availability: Items available for loan: Nilai University Library [Call number: 658.83 BOY] (1).

5. Market research and analysis / Donald R. Lehmann. - 3rd ed.

by Lehmann, Donald R.

Edition: 3EMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Irwin Toppan Availability: Items available for loan: Nilai University Library [Call number: 658.83 LEH] (1).

6. ONLINE MARKET RESEARCH: COST-EFFECTIVE SEARCHING OF THE INTERNET AND ONLINE DATABASES

by LESCHER,JOHN F.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: ADDISON WESLEY Availability: Items available for loan: Nilai University Library [Call number: 658.830285 LES] (1).

7. MARKETING RESEARCH : AN APPLIED ORIENTATION

by MALHOTRA,NARESH K.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: PRENTICE HALL Availability: Items available for loan: Nilai University Library [Call number: 658.83 MAL] (1).

8. Contemporary marketing research 3e

by Mcdaniel Carl Jr.

Edition: 3EMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: West Availability: Items available for loan: Nilai University Library [Call number: 658.83 MCD] (1).

9. MODERN MARKETING THEORY : CRITICAL ISSUES IN THE PHILOSOPHY OF MARKETING SCIENCE

by HUNT, SHELBY D.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: SOUTH-WESTERN PUB. Availability: Items available for loan: Nilai University Library [Call number: 658.8 HUN] (1).

10. MODERN MARKETING THEORY:CRITICAL ISSUES IN THE PHILOSOPHY OF MARKETING SCIENCE

by HUNT,SHELBY D.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: SOUTH-WESTERN Availability: Items available for loan: Nilai University Library [Call number: 658.8 HUN] (1).

11. MODERN MARKETING THEORY:CRITICAL ISSUES IN THE PHILOSOPHY OF MARKETING SCIENCE

by HUNT,SHELBY D.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: SOUTH-WESTERN Availability: Items available for loan: Nilai University Library [Call number: 658.8 HUN] (1).

12. MARKETING RESEARCH - 5E

by CHISNALL, PETER M.

Edition: 5EMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: MCGRAW-HILL Availability: Items available for loan: Nilai University Library [Call number: 658.83 CHI] (1).

13. Marketing research-2e

by Burns,Alvin C. / Bush, Ronald F.

Edition: 2EMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: London:Prentice-Hall, C1998 Availability: Items available for loan: Nilai University Library [Call number: 658.83 BUR] (1).

14. Marketing research - 5e

by Chisnall, Peter M.

Edition: 5EMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Mcgraw-Hill Availability: Items available for loan: Nilai University Library [Call number: 658.83 CHI] (1).

15. Marketing research / Alvin C. Burns, Ronald F.Bush

by Burns, Alvin C.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Prentice Hall Int.,c2000 London : Prentice Hall Int.,c2000 Availability: Items available for loan: Nilai University Library (1).

16. Marketing research / Alvin C. Burns, Ronald F.Bush

by Burns, Alvin C.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Prentice Hall Int.,c2000 London : Prentice Hall Int.,c2000 Availability: Items available for loan: Nilai University Library (1).

17. Marketing research / Alvin C. Burns, Ronald F.Bush

by Burns, Alvin C.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Prentice Hall Int.,c2000 London : Prentice Hall Int.,c2000 Availability: Items available for loan: Nilai University Library (1).

18. Marketing research / Alvin C. Burns, Ronald F.Bush

by Burns, Alvin C.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Prentice Hall Int.,c2000 London : Prentice Hall Int.,c2000 Availability: Items available for loan: Nilai University Library (1).

19. Basic marketing research : applications to contemporary issues / Naresh K. Malhotra

by Malhotra, Naresh K.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, Nj : Prentice Hall, 2001. Upper Saddle River, Nj : Prentice Hall, 2001. Availability: Items available for loan: Nilai University Library [Call number: 658.83 MAL] (1).

20. Conducting a survey : the SPSS workbook / Brenda mccormack , Elizabeth Hill

by Mccormack, Brenda.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : International Thomson Business Press, 1997 London : International Thomson Business Press, 1997 Availability: Items available for loan: Nilai University Library (1).