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61.
|
BUSINESS MARKETING STRATEGY : CONCEPTS AND APPLICATIONS
by RANGAN, V. KASTURI / SHAPIRO, BENSON P. / MORIARTY, ROLAND T. Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: CHICAGO,U.S.A : IRWIN,1995 Availability: Items available for loan: Nilai University Library [Call number: 658.802 RAN] (1).
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62.
|
BUSINESS MARKETING : A MANAGERIAL APPROACH -6E
by HAAS, ROBERT W. Edition: 6EMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: SOUTH-WESTERN PUB. Availability: Items available for loan: Nilai University Library [Call number: 658.8 HAA] (1).
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63.
|
BUSINESS MARKETING : A MANAGERIAL APPROACH -6E
by HAAS, ROBERT W. Edition: 6EMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: SOUTH-WESTERN PUB. Availability: Items available for loan: Nilai University Library [Call number: 658.8 HAA] (1).
|
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64.
|
Marketing management: a starategic approach with global orientation./ Harpper W.Boyd, Jr., Orville C Walker,Jr.,Jean-Claude Larreche
by Boyd,Harper W. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin-McGraw-Hill, 1998 Availability: Items available for loan: Nilai University Library [Call number: 658.8 BOY] (1).
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65.
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Marketing management: a starategic approach with global orientation./ Harpper W.Boyd, Jr., Orville C Walker,Jr.,Jean-Claude Larreche
by Boyd,Harper W. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin-McGraw-Hill, 1998 Availability: Items available for loan: Nilai University Library [Call number: 658.8 BOY] (1).
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66.
|
Marketing management : strategies and programs -6E/Joseph P. Guitinan, Gordon W. Paul, Thomas J Madden
by Guiltinan, Joseph P. Edition: 6EMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c1997 Availability: Items available for loan: Nilai University Library [Call number: 658.8 GUI] (1).
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67.
|
MARKETING MANAGEMENT:ANALYSIS,PLANNING,IMPLEMENTATION,AND CONTROL- 8E
by KOTLER,PHILIP. Edition: 8EMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: PRENTICE HALL Availability: Items available for loan: Nilai University Library [Call number: 658.8 KOT] (1).
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68.
|
Principles of service marketing and management / Chistopher H. Lovelock , Lauren K. Wright .- Instructor's resources manual
by Lovelock, Christopher H. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddler River, NJ : Prentice Hall, c1999 Availability: Items available for loan: Nilai University Library [Call number: 658.8 LOV] (1).
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69.
|
PRINCIPLES OF MARKETING : A GLOBAL PERSPECTIVE -2E
by SEMENIK RICHARD J./ BAMOSSY, GARY J. Edition: 2EMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: SOUTH-WESTERN COLLEGE PUB. Availability: Items available for loan: Nilai University Library [Call number: 658.8 SEM] (1).
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70.
|
INTERNATIONAL MARKETING -10E
by CATEORA,PHILIP R / GRAHAM,JOHN L. Edition: 10EMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: BOSTON:IRWIN MCGRAW-HILL,1999 Availability: Items available for loan: Nilai University Library [Call number: 658.848 CAT] (1).
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71.
|
MANAGING SERVICES MARKETING TEXT AND READINGS -3E
by BATESON,JOHN E.G. Edition: 3EMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: DRYDEN Availability: Items available for loan: Nilai University Library [Call number: 658.8 BAT] (1).
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|
|
72.
|
MANAGING SERVICES MARKETING TEXT AND READINGS -3E
by BATESON,JOHN E.G. Edition: 3EMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: DRYDEN Availability: Items available for loan: Nilai University Library [Call number: 658.8 BAT] (1).
|
|
|
73.
|
PRINCIPLES OF MARKETING : A GLOBAL PERSPECTIVE -2E
by SEMENIK RICHARD J./ BAMOSSY, GARY J. Edition: 2EMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: SOUTH-WESTERN COLLEGE PUB. Availability: Items available for loan: Nilai University Library [Call number: 658.8 SEM] (1).
|
|
|
74.
|
PRINCIPLES OF MARKETING : A GLOBAL PERSPECTIVE -2E
by SEMENIK RICHARD J./ BAMOSSY, GARY J. Edition: 2EMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: SOUTH-WESTERN COLLEGE PUB. Availability: Items available for loan: Nilai University Library [Call number: 658.8 SEM] (1).
|
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75.
|
MARKETING WITHOUT MEGABUCKS: HOW TO SELL ANTHING ON A SHOESTRING
by HOROWITZ,SHEL. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: SIMON & SCHUSTER Availability: Items available for loan: Nilai University Library [Call number: 658.8 HOR] (1).
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|
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76.
|
PRINCIPLES OF MARKETING -2E
by LAMB, CHARLES W. / HAIR, JOSEPH F. / MCDANIEL,CARL. Edition: 2EMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: SOUTH-WESTERN Availability: Items available for loan: Nilai University Library [Call number: 658.8 LAM] (1).
|
|
|
77.
|
PRINCIPLES OF MARKETING -2E
by LAMB, CHARLES W. / HAIR, JOSEPH F. / MCDANIEL,CARL. Edition: 2EMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: SOUTH-WESTERN Availability: Items available for loan: Nilai University Library [Call number: 658.8 LAM] (1).
|
|
|
78.
|
Services marketing : people, technology, strategy / Christopher Lovelock.
by Lovelock, Cristopher. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Prentice Hall, Upper Sanddle River, NJ : c2001Availability: Items available for loan: Nilai University Library [Call number: 658.8 LOV 2001] (1).
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|
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79.
|
International marketing management-5E/ Subhash C. Jain
by Jain, Subhash C. Edition: 5EMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Cincinnati, OH : South-Western College Pub., c1996 Availability: Items available for loan: Nilai University Library [Call number: 658.848 JAI] (1).
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|
|
80.
|
PRINCIPLES OF MARKETING -2E
by LAMB, CHARLES W. / HAIR, JOSEPH F. / MCDANIEL,CARL. Edition: 2EMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: SOUTH-WESTERN Availability: Items available for loan: Nilai University Library [Call number: 658.8 LAM] (1).
|
