<?xml version="1.0" encoding="utf-8" ?> <rss version="2.0" xmlns:opensearch="http://a9.com/-/spec/opensearch/1.1/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom"> <channel> <title> <![CDATA[ Search for 'su:&quot;Marketing.&quot;']]> </title> <!-- prettier-ignore-start --> <link> http://koha.nilai.edu.my/cgi-bin/koha/opac-search.pl?q=ccl=su%3A%22Marketing.%22&#38;sort_by=relevance&#38;format=rss </link> <!-- prettier-ignore-end --> <atom:link rel="self" type="application/rss+xml" href="http://koha.nilai.edu.my/cgi-bin/koha/opac-search.pl?q=ccl=su%3A%22Marketing.%22&#38;sort_by=relevance&#38;format=rss" /> <description> <![CDATA[ Search results for 'su:&quot;Marketing.&quot;' at ]]> </description> <opensearch:totalResults>823</opensearch:totalResults> <opensearch:startIndex>0</opensearch:startIndex> <opensearch:itemsPerPage>50</opensearch:itemsPerPage> <atom:link rel="search" type="application/opensearchdescription+xml" href="http://koha.nilai.edu.my/cgi-bin/koha/opac-search.pl?q=ccl=su%3A%22Marketing.%22&#38;sort_by=relevance&#38;format=opensearchdescription" /> <opensearch:Query role="request" searchTerms="q%3Dccl%3Dsu%253A%2522Marketing.%2522" startPage="" /> <item> <title> MARKETING MANAGEMENT :KNOWLEGE AND SKILLS -3E </title> <dc:identifier>ISBN:0256092257</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=5</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By PETER,J PAUL/DONNELLY,JAMES H.<br /> IRWIN 0256092257 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=5">Place hold on <em>MARKETING MANAGEMENT :KNOWLEGE AND SKILLS -3E</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=5</guid> </item> <item> <title> Marketing : concepts and strategies / William M.Marketing : concepts and strategies / William M. Pride, O.C. Ferrell.- 10th ed. </title> <dc:identifier>ISBN:0395854733</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=92</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Pride, William M..<br /> Boston : Houghton Mifflin, c1997. 0395854733 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=92">Place hold on <em>Marketing : concepts and strategies / William M.Marketing : concepts and strategies / William M. Pride, O.C. Ferrell.- 10th ed.</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=92</guid> </item> <item> <title> Marketing : concepts and strategies / William M.Marketing : concepts and strategies / William M. Pride, O.C. Ferrell.- 10th ed. </title> <dc:identifier>ISBN:0395854733</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=93</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Pride, William M..<br /> Boston : Houghton Mifflin, c1997. 0395854733 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=93">Place hold on <em>Marketing : concepts and strategies / William M.Marketing : concepts and strategies / William M. Pride, O.C. Ferrell.- 10th ed.</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=93</guid> </item> <item> <title> INTERNATIONAL MARKETING AND EXPORT MANAGEMENT </title> <dc:identifier>ISBN:0201175711</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=100</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By ALBAUM,GERALD {ET. AL.}.<br /> ADDISON WESLEY 0201175711 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=100">Place hold on <em>INTERNATIONAL MARKETING AND EXPORT MANAGEMENT</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=100</guid> </item> <item> <title> MARKET MAPPING:HOW TO USE REVOLUTIONARY NEW SOFTWARE TO FIND,ANALYZE, AND KEEP CUSTOMER </title> <dc:identifier>ISBN:0070036896</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=106</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By BAKER,SUNNY/BAKER, KIM.<br /> MCGRAW HILL 0070036896 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=106">Place hold on <em>MARKET MAPPING:HOW TO USE REVOLUTIONARY NEW SOFTWARE TO FIND,ANALYZE, AND KEEP CUSTOMER</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=106</guid> </item> <item> <title> FUNDAMENTALS OF MARKETING - 10E </title> <dc:identifier>ISBN:0071136703</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=110</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By STANTON,WILLIAM J/ETZEL,MICHAEL J.<br /> MCGRAW HILL 0071136703 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=110">Place hold on <em>FUNDAMENTALS OF MARKETING - 10E</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=110</guid> </item> <item> <title> FUNDAMENTALS OF MARKETING - 10E </title> <dc:identifier>ISBN:0071136703</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=111</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By STANTON,WILLIAM J/ETZEL,MICHAEL J.<br /> MCGRAW HILL 0071136703 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=111">Place hold on <em>FUNDAMENTALS OF MARKETING - 10E</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=111</guid> </item> <item> <title> FUNDAMENTALS OF MARKETING - 10E </title> <dc:identifier>ISBN:0071136703</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=112</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By STANTON,WILLIAM J/ETZEL,MICHAEL J.<br /> MCGRAW HILL 0071136703 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=112">Place hold on <em>FUNDAMENTALS OF MARKETING - 10E</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=112</guid> </item> <item> <title> FUNDAMENTALS OF MARKETING - 10E </title> <dc:identifier>ISBN:0071135618</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=113</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By STANTON,WILLIAM J/ETZEL,MICHAEL J.<br /> MCGRAW HILL 0071135618 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=113">Place hold on <em>FUNDAMENTALS OF MARKETING - 10E</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=113</guid> </item> <item> <title> Fundamentals of marketing / William J. Stanton , Michael mJ. Etzel, Bruce J Walker. </title> <dc:identifier>ISBN:0070610150</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=114</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Stanton, William J..<br /> New York : MacGraw Hill, 1994 .<br /> p. cm. 0070610150 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=114">Place hold on <em>Fundamentals of marketing / William J. Stanton , Michael mJ. Etzel, Bruce J Walker.</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=114</guid> </item> <item> <title> Fundamentals of marketing / William J. Stanton , Michael mJ. Etzel, Bruce J Walker. </title> <dc:identifier>ISBN:0071136703</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=115</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Stanton, William J..<br /> MCGRAW HILL 0071136703 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=115">Place hold on <em>Fundamentals of marketing / William J. Stanton , Michael mJ. Etzel, Bruce J Walker.</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=115</guid> </item> <item> <title> MARKETING PLANNING &amp; STRATEGY -3E </title> <dc:identifier>ISBN:0538802510</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=143</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By JAIN,SUBHASH.<br /> SOUTH-WESTERN 0538802510 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=143">Place hold on <em>MARKETING PLANNING &amp; STRATEGY -3E</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=143</guid> </item> <item> <title> Fundamentals of marketing / William J. Stanton , Michael mJ. Etzel, Bruce J Walker. </title> <dc:identifier>ISBN:0071136703</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=230</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Stanton, William J..<br /> MCGRAW HILL 0071136703 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=230">Place hold on <em>Fundamentals of marketing / William J. Stanton , Michael mJ. Etzel, Bruce J Walker.</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=230</guid> </item> <item> <title> BUSINESS MARKETING MANAGEMENT:AN ORGANIZATIONAL APPROACH -5E </title> <dc:identifier>ISBN:0534929761</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=235</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By HAAS,ROBERT W.<br /> PWS-KENT 0534929761 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=235">Place hold on <em>BUSINESS MARKETING MANAGEMENT:AN ORGANIZATIONAL APPROACH -5E</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=235</guid> </item> <item> <title> SERVING THE AGELESS MARKET:STRATEGIES FOR SELLING TO THE FIFTY-PLUS MARKET </title> <dc:identifier>ISBN:0750617861</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=289</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By WOLFE, DAVID B.<br /> MCGRAW HILL 0750617861 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=289">Place hold on <em>SERVING THE AGELESS MARKET:STRATEGIES FOR SELLING TO THE FIFTY-PLUS MARKET</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=289</guid> </item> <item> <title> FIELD GUIDE TO MARKETING:AGlostARY OF ESSENTIAL TOOLS AND CONCEPTS FOR TODAY'S MANAGER </title> <dc:identifier>ISBN:0875844308</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=295</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By HINDLE,TIM.<br /> HARVARD BUSINESS SCHOOL 0875844308 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=295">Place hold on <em>FIELD GUIDE TO MARKETING:AGlostARY OF ESSENTIAL TOOLS AND CONCEPTS FOR TODAY'S MANAGER</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=295</guid> </item> <item> <title> INTEGRATE MARKETING :MAKING MARKETING WORK IN INDUSTRIAL </title> <dc:identifier>ISBN:0077077687</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=297</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By SKINNER,RICHARD N.<br /> MCGRAW HILL 0077077687 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=297">Place hold on <em>INTEGRATE MARKETING :MAKING MARKETING WORK IN INDUSTRIAL</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=297</guid> </item> <item> <title> MARKETING MYTHS THAT ARE KILLING BUSINESS </title> <dc:identifier>ISBN:0070111243</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=298</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By CLANCY,KEVIN/SHULMAN,ROBERT S.<br /> MCGRAW HILL 0070111243 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=298">Place hold on <em>MARKETING MYTHS THAT ARE KILLING BUSINESS</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=298</guid> </item> <item> <title> Fundamentals of marketing / William J. Stanton , Michael mJ. Etzel, Bruce J Walker. </title> <dc:identifier>ISBN:0071136703</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=304</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Stanton, William J..<br /> MCGRAW HILL 0071136703 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=304">Place hold on <em>Fundamentals of marketing / William J. Stanton , Michael mJ. Etzel, Bruce J Walker.</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=304</guid> </item> <item> <title> MARKETING MANAGEMENT -2E </title> <dc:identifier>ISBN:0030177421</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=307</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By DICKSON,PETER R.<br /> DRYDEN PRESS, 1997 0030177421 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=307">Place hold on <em>MARKETING MANAGEMENT -2E</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=307</guid> </item> <item> <title> MARKETING MANAGEMENT-2E </title> <dc:identifier>ISBN:0030177421</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=308</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By DICKSON, PETER R.<br /> DRYDEN PRESS, 1997 0030177421 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=308">Place hold on <em>MARKETING MANAGEMENT-2E</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=308</guid> </item> <item> <title> MARKETING MANAGEMENT -2E </title> <dc:identifier>ISBN:0030177421</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=309</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By DICKSON,PETER R.<br /> DRYDEN PRESS, 1997 0030177421 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=309">Place hold on <em>MARKETING MANAGEMENT -2E</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=309</guid> </item> <item> <title> CASES IN MARKETING OF SERVICES:AN INTERNATIONAL COLLECTION </title> <dc:identifier>ISBN:0201565056</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=403</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By MEIDAN,ARTHUR / MOUTINHO, LUIZ.<br /> ADDISON-WESLEY 0201565056 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=403">Place hold on <em>CASES IN MARKETING OF SERVICES:AN INTERNATIONAL COLLECTION</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=403</guid> </item> <item> <title> ELEMENTS OF DIRECT MARKETING </title> <dc:identifier>ISBN:0070029865</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=406</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By BAIER,MARTIN.<br /> MCGRAW HILL 0070029865 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=406">Place hold on <em>ELEMENTS OF DIRECT MARKETING</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=406</guid> </item> <item> <title> HOME-BASE CATALOG MARKETING A SUCCESS GUIDE FOR ENTREPRENEURS </title> <dc:identifier>ISBN:0070065950</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=558</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By BOND, WILLIAM J..<br /> MCGRAW HIL 0070065950 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=558">Place hold on <em>HOME-BASE CATALOG MARKETING A SUCCESS GUIDE FOR ENTREPRENEURS</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=558</guid> </item> <item> <title> MARKET MAPPING:HOW TO USE REVOLUTIONARY NEW SOFTWARE TO FIND,ANALYZE, AND KEEP CUSTOMER </title> <dc:identifier>ISBN:0070036896</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=672</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By BAKER,SUNNY/BAKER, KIM.<br /> MCGRAW HILL 0070036896 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=672">Place hold on <em>MARKET MAPPING:HOW TO USE REVOLUTIONARY NEW SOFTWARE TO FIND,ANALYZE, AND KEEP CUSTOMER</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=672</guid> </item> <item> <title> Principles of services marketing / </title> <dc:identifier>ISBN:0077077466</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=683</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Palmer, Adrian..<br /> Mcgraw Hill Book Co Ltd, 1994 .<br /> p.cm. 0077077466 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=683">Place hold on <em>Principles of services marketing / </em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=683</guid> </item> <item> <title> MARKETING </title> <dc:identifier>ISBN:0071005765</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=685</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By MYERS,JAMES H.<br /> MCGRAW HILL 0071005765 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=685">Place hold on <em>MARKETING</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=685</guid> </item> <item> <title> JAPANESE-LE COMPANIES:UNDERSTANDING HOW TO MAKE THEM YOUR CUSTOMER </title> <dc:identifier>ISBN:0077078179</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=688</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By HOLDEN,NIGEL/BURGESS,MATT.<br /> MCGRAW HILL 0077078179 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=688">Place hold on <em>JAPANESE-LE COMPANIES:UNDERSTANDING HOW TO MAKE THEM YOUR CUSTOMER</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=688</guid> </item> <item> <title> BEYOND MAXIMARKETING:THE NEW POWER OF CARING AND DARING </title> <dc:identifier>ISBN:0070153388</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=689</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By RAPP,STAN/COLLINS,THOMAS L.<br /> MCGRAW HILL 0070153388 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=689">Place hold on <em>BEYOND MAXIMARKETING:THE NEW POWER OF CARING AND DARING</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=689</guid> </item> <item> <title> MARKETING MANAGEMENT : STRATEGIES AND PROGRAMS - 5E </title> <dc:identifier>ISBN:0070489718</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=695</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By GUILTINAN, JOSEPH P/ PAUL, GORDON W..<br /> MCGRAW-HILL 0070489718 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=695">Place hold on <em>MARKETING MANAGEMENT : STRATEGIES AND PROGRAMS - 5E</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=695</guid> </item> <item> <title> QUALITY ASSURANCE IN MARKETING:SETTING ASSURANCE IN MARKETING </title> <dc:identifier>ISBN:0077078764</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=775</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By SPARLING,KEITH.<br /> MCGRAW HILL 0077078764 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=775">Place hold on <em>QUALITY ASSURANCE IN MARKETING:SETTING ASSURANCE IN MARKETING</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=775</guid> </item> <item> <title> HOME-BASE CATALOG MARKETING A SUCCESS GUIDE FOR ENTREPRENEURS </title> <dc:identifier>ISBN:0070065950</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=776</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By BOND, WILLIAM J..<br /> MCGRAW HIL 0070065950 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=776">Place hold on <em>HOME-BASE CATALOG MARKETING A SUCCESS GUIDE FOR ENTREPRENEURS</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=776</guid> </item> <item> <title> Marketing careers / Steven A. Eggland ;consulting editor, Robert A. Ristau. </title> <dc:identifier>ISBN:0538254300</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=780</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Eggland, Steven A..<br /> Cincinnati, Ohio : South-Western Pub. Co., c1984. .<br /> vii, 152 p. : ill. (some col.) ; 28 cm. 0538254300 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=780">Place hold on <em>Marketing careers / Steven A. Eggland ;consulting editor, Robert A. Ristau.</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=780</guid> </item> <item> <title> INTERNATIONAL MARKETING : A GLOBAL PERSPECTIVE </title> <dc:identifier>ISBN:0201503549</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=938</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By DAHRINGER,D.LEE / MUHLBACHER,HANS.<br /> ADDISON WESLEY 0201503549 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=938">Place hold on <em>INTERNATIONAL MARKETING : A GLOBAL PERSPECTIVE</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=938</guid> </item> <item> <title> MARKETING PLANS:HOW TO PREPARE THEM, HOW TO USE THEM.- 3E </title> <dc:identifier>ISBN:075062213X</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=1001</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By MCDONALD,MALCOLM.<br /> BUTTERWORTH 075062213X </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=1001">Place hold on <em>MARKETING PLANS:HOW TO PREPARE THEM, HOW TO USE THEM.- 3E</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=1001</guid> </item> <item> <title> BEYOND MAXIMARKETING:THE NEW POWER OF CARING AND DARING </title> <dc:identifier>ISBN:0070153388</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=1003</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By RAPP,STAN/COLLINS,THOMAS L.<br /> MCGRAW HILL 0070153388 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=1003">Place hold on <em>BEYOND MAXIMARKETING:THE NEW POWER OF CARING AND DARING</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=1003</guid> </item> <item> <title> TARGETING FOR SUCCESS </title> <dc:identifier>ISBN:0077077660</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=1017</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By OZIMEK,JOHN.<br /> MCGRAW HIL 0077077660 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=1017">Place hold on <em>TARGETING FOR SUCCESS</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=1017</guid> </item> <item> <title> THE POWER OF INDUSTRIALTHE POWER OF INDUSTRIAL BRANDS : AN EFFECTIVE ROUTE TO COMPETITIVE ADVANTAGE </title> <dc:identifier>ISBN:007707839X</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=1021</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By HAGUE,PAUL / JACKSON,PETER.<br /> MCGRAW HILL 007707839X </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=1021">Place hold on <em>THE POWER OF INDUSTRIALTHE POWER OF INDUSTRIAL BRANDS : AN EFFECTIVE ROUTE TO COMPETITIVE ADVANTAGE</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=1021</guid> </item> <item> <title> THE STRATEGIC ROLE OF MARKETING </title> <dc:identifier>ISBN:0077078543</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=1024</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By DAVIES,ADRIAN.<br /> MCGRAW HILL 0077078543 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=1024">Place hold on <em>THE STRATEGIC ROLE OF MARKETING</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=1024</guid> </item> <item> <title> DIRECT MARKETING RULES OF THUM </title> <dc:identifier>ISBN:0070063400</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=1028</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By BODIAN,G.NAT.<br /> MCGRAW HIL 0070063400 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=1028">Place hold on <em>DIRECT MARKETING RULES OF THUM</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=1028</guid> </item> <item> <title> INTERNATIONAL MARKETING STRATEGIES </title> <dc:identifier>ISBN:0071003371</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=1033</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By WIKLUND,ERIK.<br /> MCGRAW HILL 0071003371 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=1033">Place hold on <em>INTERNATIONAL MARKETING STRATEGIES</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=1033</guid> </item> <item> <title> BUSINESS MARKETING MANAGEMENT:AN ORGANIZATIONAL APPROACH -5E </title> <dc:identifier>ISBN:0534929761</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=1065</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By HAAS,ROBERT W.<br /> PWS-KENT 0534929761 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=1065">Place hold on <em>BUSINESS MARKETING MANAGEMENT:AN ORGANIZATIONAL APPROACH -5E</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=1065</guid> </item> <item> <title> INTERNATIONAL MARKETING : A GLOBAL PERSPECTIVE </title> <dc:identifier>ISBN:0201503549</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=1113</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By DAHRINGER,D.LEE / MUHLBACHER,HANS.<br /> ADDISON WESLEY 0201503549 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=1113">Place hold on <em>INTERNATIONAL MARKETING : A GLOBAL PERSPECTIVE</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=1113</guid> </item> <item> <title> The aspirin waRed Sport : money, medicine, and 100 yeaRed Sport of rampant competition / by Charles C. Mann and Mark L. Plummer. </title> <dc:identifier>ISBN:0875844014</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=1404</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Mann, Charles C..<br /> Harvard 0875844014 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=1404">Place hold on <em>The aspirin waRed Sport : money, medicine, and 100 yeaRed Sport of rampant competition / by Charles C. Mann and Mark L. Plummer.</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=1404</guid> </item> <item> <title> UPSIDE-DOWN MARKETING:TURNING YOUR EXCUSTOMERS INTO YOUR BEST CUSTOMERS </title> <dc:identifier>ISBN:0070680477</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=1435</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By WALTER GEORGE R.<br /> MCGRAW HILL 0070680477 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=1435">Place hold on <em>UPSIDE-DOWN MARKETING:TURNING YOUR EXCUSTOMERS INTO YOUR BEST CUSTOMERS</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=1435</guid> </item> <item> <title> THE WHOLE PIE:OUTMARKETING THE COMPETITION IN THE '90S </title> <dc:identifier>ISBN:0075498707</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=1445</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By OLDLAND JOHN.<br /> MCGRAW HILL 0075498707 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=1445">Place hold on <em>THE WHOLE PIE:OUTMARKETING THE COMPETITION IN THE '90S</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=1445</guid> </item> <item> <title> MARKETING RESEARCH: AN APPLIED APPROACH -4E </title> <dc:identifier>ISBN:0070347573</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=1447</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By KINNEAR,THOMAS C / TAYLOR,JAMES R..<br /> MCGRAW HILL 0070347573 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=1447">Place hold on <em>MARKETING RESEARCH: AN APPLIED APPROACH -4E</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=1447</guid> </item> <item> <title> CONSUMER BEHAVIOR AND MARKETING ACTION -3E </title> <dc:identifier>ISBN:0534925529</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=1480</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Assael, Henry..<br /> PWS-KENT PUB 0534925529 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=1480">Place hold on <em>CONSUMER BEHAVIOR AND MARKETING ACTION -3E </em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=1480</guid> </item> <item> <title> INDUSTRIAL MARKETING MANAGEMENT:TEXT AND CASES -4E </title> <dc:identifier>ISBN:0534917224</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=1481</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By HAAS,ROBERT W.<br /> PWS-KENT 0534917224 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=1481">Place hold on <em>INDUSTRIAL MARKETING MANAGEMENT:TEXT AND CASES -4E</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=1481</guid> </item> </channel> </rss>
