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Marketing management and strategy / Peter Doyle

By Doyle, Peter.
Harlow, England : Financial Times Prentice Hall, c1992 Harlow, England : Financial Times Prentice Hall, c1992 .
xi, 465p 23cm. 0131212761

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Marketing management and strategy.- 2nd ed./ Peter Doyle

By Doyle , Peter.
Harlow,England :Prentice Hall, 2001 .
xvii,465 p. : ill.; 23 cm. 0132622394

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Marketing management and strategy / Peter Doyle.-3rd ed.

By Doyle, Peter.
New York : Pearson Education, 2001. .
xi, 446 p. : ill. ; 26 cm. 0273651501

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