<?xml version="1.0" encoding="utf-8" ?> <rss version="2.0" xmlns:opensearch="http://a9.com/-/spec/opensearch/1.1/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom"> <channel> <title> <![CDATA[ Search for 'an:7271']]> </title> <!-- prettier-ignore-start --> <link> http://koha.nilai.edu.my/cgi-bin/koha/opac-search.pl?q=ccl=an%3A7271&#38;sort_by=relevance&#38;format=rss </link> <!-- prettier-ignore-end --> <atom:link rel="self" type="application/rss+xml" href="http://koha.nilai.edu.my/cgi-bin/koha/opac-search.pl?q=ccl=an%3A7271&#38;sort_by=relevance&#38;format=rss" /> <description> <![CDATA[ Search results for 'an:7271' at ]]> </description> <opensearch:totalResults>29</opensearch:totalResults> <opensearch:startIndex>0</opensearch:startIndex> <opensearch:itemsPerPage>50</opensearch:itemsPerPage> <atom:link rel="search" type="application/opensearchdescription+xml" href="http://koha.nilai.edu.my/cgi-bin/koha/opac-search.pl?q=ccl=an%3A7271&#38;sort_by=relevance&#38;format=opensearchdescription" /> <opensearch:Query role="request" searchTerms="q%3Dccl%3Dan%253A7271" startPage="" /> <item> <title> Elements of marketing-3e </title> <dc:identifier>ISBN:1858050219</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=6271</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Morden A.R..<br /> Dp Publications 1858050219 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=6271">Place hold on <em>Elements of marketing-3e</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=6271</guid> </item> <item> <title> Marketing Communications : contexts, contents and strategies, 2nd ed. / Chris Fill </title> <dc:identifier>ISBN:0130102296</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=7892</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Fill, Chris.<br /> London : Prentice Hall, c1999 0130102296 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=7892">Place hold on <em>Marketing Communications : contexts, contents and strategies, 2nd ed. / Chris Fill</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=7892</guid> </item> <item> <title> Advertising, promotion &amp; supplemental aspects of integrated marketing communications, 5th ed. / Terence A. Shimp. </title> <dc:identifier>ISBN:0030211131</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=7895</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Shimp, Terence A..<br /> Fort Worth : Dryden Press, c2000. 0030211131 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=7895">Place hold on <em>Advertising, promotion &amp; supplemental aspects of integrated marketing communications, 5th ed. / Terence A. Shimp.</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=7895</guid> </item> <item> <title> Integrated marketing communications / </title> <dc:identifier>ISBN:0273625136</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=8340</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Pickton, David..<br /> Financial Times Prentice Hall, Harlow : 2001 .<br /> xxvi, 752 p. : 25 cm..<br /> 0273625136 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=8340">Place hold on <em>Integrated marketing communications / </em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=8340</guid> </item> <item> <title> Marketing communications / Jim Blythe. </title> <dc:identifier>ISBN:0273639609</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=8649</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Blythe, Jim.<br /> Harlow : Financial Times/Prentice Hall, 2000 .<br /> p. cm. 0273639609 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=8649">Place hold on <em>Marketing communications / Jim Blythe.</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=8649</guid> </item> <item> <title> The 360 degree brand in Asia : creating more effective marketing communications / by Mark Blair, Richard Armstrong, Mike Murphy. </title> <dc:identifier>ISBN:0470820578</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=8657</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Blair, Mark.<br /> Singapore : John Wiley &amp; Sons (Asia), 2003. .<br /> xvi, 215 p. : ill. ; 24 cm. 0470820578 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=8657">Place hold on <em>The 360 degree brand in Asia : creating more effective marketing communications / by Mark Blair, Richard Armstrong, Mike Murphy.</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=8657</guid> </item> <item> <title> Marketing communication : principles and practice / Richard J. Varey. </title> <dc:identifier>ISBN:0415230403</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=9186</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Varey, Richard J..<br /> London : Routledge, 2001 London : Routledge, 2001 .<br /> xiii, 388 p. : ill. ; 24 cm. 0415230403 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=9186">Place hold on <em>Marketing communication : principles and practice / Richard J. Varey.</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=9186</guid> </item> <item> <title> Successful marketing communications : a practical guide to planning and implementation / Cathy Ace </title> <dc:identifier>ISBN:0750650273</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=9187</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Ace,Cathy.<br /> Oxford : Butterworth Heinemann, 2001 Oxford : Butterworth Heinemann, 2001 .<br /> ix, 210 p. : ill. ; 24 cm. 0750650273 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=9187">Place hold on <em>Successful marketing communications : a practical guide to planning and implementation / Cathy Ace</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=9187</guid> </item> <item> <title> Advertising, promotion &amp; supplemental aspects of integrated marketing communications / Terence A. Shimp. </title> <dc:identifier>ISBN:0030211131</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=9214</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Shimp, Terence A..<br /> Fort Worth : Dryden Press, c2000. Fort Worth : Dryden Press, c2000. .<br /> xxix, 674 p. : ill. (some col.) ; 29 cm. 0030211131 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=9214">Place hold on <em>Advertising, promotion &amp; supplemental aspects of integrated marketing communications / Terence A. Shimp.</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=9214</guid> </item> <item> <title> Internet resources for integrated marketing communications / Gemmy Allen, Georganna Zaba, Terence A Shimp. </title> <dc:identifier>ISBN:0030259592</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=9215</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Allen, Gemmy.<br /> Fort Worth : Dryden Press, c2000. Fort Worth : Dryden Press, c2000. .<br /> xxv, 173 p. : ill. ; 28 cm. 0030259592 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=9215">Place hold on <em>Internet resources for integrated marketing communications / Gemmy Allen, Georganna Zaba, Terence A Shimp.</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=9215</guid> </item> <item> <title> Marketing communications : contexts, contents and strategies / Chris Fill. </title> <dc:identifier>ISBN:0130102296</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=9881</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Fill, Chris.<br /> London : Prentice Hall, c1999 London : Prentice Hall, c1999 .<br /> xxiii 656 p. , [8] p. of plates; ill. (some col.); 25 cm. 0130102296 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=9881">Place hold on <em>Marketing communications : contexts, contents and strategies / Chris Fill.</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=9881</guid> </item> <item> <title> Marketing communications : contexts, strategies, and applications / Chris Fill. - 3rd ed. </title> <dc:identifier>ISBN:0273655000</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=11405</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Fill, Chris..<br /> Harlow, England ; New York : Financial Time Prentice Hall, 2002. .<br /> xxxii, 790 p. : ill. (some col.) ; 25 cm. 0273655000 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=11405">Place hold on <em>Marketing communications : contexts, strategies, and applications / Chris Fill. - 3rd ed.</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=11405</guid> </item> <item> <title> Integrated marketing communications / David Pickton, Amanda Broderick. </title> <dc:identifier>ISBN:9780273676454</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=11674</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Pickton, David..<br /> Upper Saddle River, N.J. : Prentice Hall Fiancial Times, 2004. .<br /> xxii, 761 p. : ill. ; 25 cm. + 1 CD-ROM (4 3/4 in.) 9780273676454 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=11674">Place hold on <em>Integrated marketing communications / David Pickton, Amanda Broderick.</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=11674</guid> </item> <item> <title> Advertising and promotion: an integrated marketing communications perspective / </title> <dc:identifier>ISBN:9780071284400</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=11716</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Belch, George E..<br /> Boston : McGraw-Hill/Irwin, 2009 .<br /> xxv, 838 p. : 29 cm..<br /> 9780071284400 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=11716">Place hold on <em>Advertising and promotion: </em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=11716</guid> </item> <item> <title> Advertising and promotion : an integrated marketing communications perspective / </title> <dc:identifier>ISBN:9780071108522</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=13942</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Belch, George E..<br /> Boston : Mcgraw-Hill Irwin, 2007 .<br /> xxvi, 820 p. : 29 cm..<br /> 9780071108522 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=13942">Place hold on <em>Advertising and promotion : </em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=13942</guid> </item> <item> <title> Marketing communications : contexts, strategies, and applications / Chris Fill.- 4th ed </title> <dc:identifier>ISBN:0273687727</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=15122</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Fill, Chris.<br /> New York : Pearson Education LTD, 2005. .<br /> pcm. 0273687727 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=15122">Place hold on <em>Marketing communications : contexts, strategies, and applications / Chris Fill.- 4th ed</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=15122</guid> </item> <item> <title> Marketing communication : principles and practice / Richard J. Varey. </title> <dc:identifier>ISBN:9780415230407</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=16191</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Varey, Richard J.<br /> London ; New York : Routledge, 2002. .<br /> xxv, 389 p. : ill. ; 26 cm. 9780415230407 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=16191">Place hold on <em>Marketing communication : principles and practice / Richard J. Varey.</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=16191</guid> </item> <item> <title> Marketing communication : principles and practice / Richard J. Varey. </title> <dc:identifier>ISBN:9780415230407</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=16192</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Varey, Richard J.<br /> London ; New York : Routledge, 2002. .<br /> xxv, 389 p. : ill. ; 26 cm. 9780415230407 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=16192">Place hold on <em>Marketing communication : principles and practice / Richard J. Varey.</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=16192</guid> </item> <item> <title> Marketing communication : principles and practice / Richard J. Varey. </title> <dc:identifier>ISBN:9780415230407</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=16193</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Varey, Richard J.<br /> London ; New York : Routledge, 2002. .<br /> xxv, 389 p. : ill. ; 26 cm. 9780415230407 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=16193">Place hold on <em>Marketing communication : principles and practice / Richard J. Varey.</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=16193</guid> </item> <item> <title> Marketing communication : principles and practice / Richard J. Varey. </title> <dc:identifier>ISBN:9780415230407</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=16194</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Varey, Richard J.<br /> London ; New York : Routledge, 2002. .<br /> xxv, 389 p. : ill. ; 26 cm. 9780415230407 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=16194">Place hold on <em>Marketing communication : principles and practice / Richard J. Varey.</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=16194</guid> </item> <item> <title> Marketing communications : an integrated approach / P R Smith &amp; Jonathan Taylor. </title> <dc:identifier>ISBN:9780749442651</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=16274</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Smith, P. R. .<br /> London ; Sterling, VA : Kogan Page, 2004. .<br /> xvi, 696 p. : ill. ; 25 cm. 9780749442651 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=16274">Place hold on <em>Marketing communications : an integrated approach / P R Smith &amp; Jonathan Taylor.</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=16274</guid> </item> <item> <title> Marketing communications : an integrated approach / P R Smith &amp; Jonathan Taylor. </title> <dc:identifier>ISBN:9780749442651</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=16275</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Smith, P. R. .<br /> London ; Sterling, VA : Kogan Page, 2004. .<br /> xvi, 696 p. : ill. ; 25 cm. 9780749442651 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=16275">Place hold on <em>Marketing communications : an integrated approach / P R Smith &amp; Jonathan Taylor.</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=16275</guid> </item> <item> <title> Marketing communications : an integrated approach / P R Smith &amp; Jonathan Taylor. </title> <dc:identifier>ISBN:9780749442651</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=16329</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Smith, P. R. .<br /> London ; Sterling, VA : Kogan Page, 2004. .<br /> xvi, 696 p. : ill. ; 25 cm. 9780749442651 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=16329">Place hold on <em>Marketing communications : an integrated approach / P R Smith &amp; Jonathan Taylor.</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=16329</guid> </item> <item> <title> Marketing communications : an integrated approach / P R Smith &amp; Jonathan Taylor. </title> <dc:identifier>ISBN:9780749442651</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=16330</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Smith, P. R. .<br /> London ; Sterling, VA : Kogan Page, 2004. .<br /> xvi, 696 p. : ill. ; 25 cm. 9780749442651 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=16330">Place hold on <em>Marketing communications : an integrated approach / P R Smith &amp; Jonathan Taylor.</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=16330</guid> </item> <item> <title> Integrated advertising, promotion, and marketing communications / </title> <dc:identifier>ISBN:9780138157371</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=16964</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Clow, Kenneth E..<br /> Upper Saddle River, NJ : Pearson Education , 2010 .<br /> 478p. : 28 cm..<br /> 9780138157371 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=16964">Place hold on <em>Integrated advertising, promotion, and marketing communications /</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=16964</guid> </item> <item> <title> Integrated marketing communications / David Pickton, Amanda Broderick. </title> <dc:identifier>ISBN:</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=17776</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Pickton, David..<br /> Upper Saddle River, N.J. : Prentice Hall Fiancial Times, 2004. .<br /> xxii, 761 p. : ill. ; 25 cm. + 1 CD-ROM (4 3/4 in.) </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=17776">Place hold on <em>Integrated marketing communications / David Pickton, Amanda Broderick.</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=17776</guid> </item> <item> <title> Advertising and promotion : an integrated marketing communications perspective / </title> <dc:identifier>ISBN:9780073404868</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=18593</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Belch, George E. (George Edward), .<br /> New York : McGraw-Hill Irwin, 2012 .<br /> p. cm. 9780073404868 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=18593">Place hold on <em>Advertising and promotion : </em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=18593</guid> </item> <item> <title> Marketing communications : a brand narrative approach / </title> <dc:identifier>ISBN:9780470319925 (pbk.)</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=19003</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Dahle´n, Micael..<br /> Hoboken, N.J. : Wiley, 2010 .<br /> xxii, 584 p. : 25 cm..<br /> 9780470319925 (pbk.) </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=19003">Place hold on <em>Marketing communications :</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=19003</guid> </item> <item> <title> Integrated advertising, promotion, and marketing communications / </title> <dc:identifier>ISBN:9781292093635 (pbk.) :</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=20170</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Clow, Kenneth E.,.<br /> Upper Saddle River : Pearson, 2016 .<br /> 1 volume ; , Previous edition: 2014. 28 cm.<br /> 9781292093635 (pbk.) : </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=20170">Place hold on <em>Integrated advertising, promotion, and marketing communications /</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=20170</guid> </item> </channel> </rss>
