Search for 'an:10043'

Marketing research : a practical approach for the new millennium / Joseph F. Hair, Jr., Robert P. Burch, David J. Ortinau

By Hair, Joseph F..
Boston, Mass. : Irwin/McGraw-Hill, c2000. Boston, Mass. : Irwin/McGraw-Hill, c2000. .
xxii, 682 p. : ill. ; 25 cm. 0071164766 (International : alk. paper)

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Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.- 2nd ed.

By Hair, Joseph F..
Boston : McGraw-Hill/Irwin, c2003. .
xxiii, 672 p. : ill. ; 27 cm. + 1 computer optical disc (4 3/4 in.) 0071239790

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Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.- 3rd. Ed.

By Hair, Joseph F...
Boston, Mass. : McGraw-Hill/Irwin, c2006. .
xxvii, 700 p. col. ill. 26 cm. 9780071115926

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Marketing essentials /

By McDaniel, Carl D..
[Mason, Ohio] ; Australia : South-Western/Cengage Learning, 2012 .
xxiii, 648 p. : 28 cm..
9781111221928 (pbk. : int. ed.) | 1111221928 (pbk. : int. ed.)

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Essentials of marketing research /

New York, NY : McGraw-Hill/Irwin, 2013 .
xviii, 414 pages : 26 cm..
9780071318372 (pbk. : International student ed.) | 0071318372 (pbk. : International student ed.)

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A primer on partial least squares structural equation modeling (PLS-SEM) /

Los Angeles : Sage, 2017 .
xx, 363 pages ; 23 cm.
9781483377445

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Advanced issues in partial least squares structural equation modeling /

By Hair, Joseph F..
Los Angeles : SAGE, 2018 .
xviii, 254 pages ; , Includes bibliographical references and index. 24 cm..
9781483377391 (pbk. : alk. paper)

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