<?xml version="1.0" encoding="utf-8" ?> <rss version="2.0" xmlns:opensearch="http://a9.com/-/spec/opensearch/1.1/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom"> <channel> <title> <![CDATA[ Search for 'an:10']]> </title> <!-- prettier-ignore-start --> <link> http://koha.nilai.edu.my/cgi-bin/koha/opac-search.pl?q=ccl=an%3A10&#38;sort_by=relevance&#38;format=rss </link> <!-- prettier-ignore-end --> <atom:link rel="self" type="application/rss+xml" href="http://koha.nilai.edu.my/cgi-bin/koha/opac-search.pl?q=ccl=an%3A10&#38;sort_by=relevance&#38;format=rss" /> <description> <![CDATA[ Search results for 'an:10' at ]]> </description> <opensearch:totalResults>71</opensearch:totalResults> <opensearch:startIndex>0</opensearch:startIndex> <opensearch:itemsPerPage>50</opensearch:itemsPerPage> <atom:link rel="search" type="application/opensearchdescription+xml" href="http://koha.nilai.edu.my/cgi-bin/koha/opac-search.pl?q=ccl=an%3A10&#38;sort_by=relevance&#38;format=opensearchdescription" /> <opensearch:Query role="request" searchTerms="q%3Dccl%3Dan%253A10" startPage="" /> <item> <title> MARKETING MANAGEMENT :KNOWLEGE AND SKILLS -3E </title> <dc:identifier>ISBN:0256092257</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=5</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By PETER,J PAUL/DONNELLY,JAMES H.<br /> IRWIN 0256092257 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=5">Place hold on <em>MARKETING MANAGEMENT :KNOWLEGE AND SKILLS -3E</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=5</guid> </item> <item> <title> MARKETING PLANNING &amp; STRATEGY -3E </title> <dc:identifier>ISBN:0538802510</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=143</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By JAIN,SUBHASH.<br /> SOUTH-WESTERN 0538802510 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=143">Place hold on <em>MARKETING PLANNING &amp; STRATEGY -3E</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=143</guid> </item> <item> <title> SERVING THE AGELESS MARKET:STRATEGIES FOR SELLING TO THE FIFTY-PLUS MARKET </title> <dc:identifier>ISBN:0750617861</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=289</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By WOLFE, DAVID B.<br /> MCGRAW HILL 0750617861 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=289">Place hold on <em>SERVING THE AGELESS MARKET:STRATEGIES FOR SELLING TO THE FIFTY-PLUS MARKET</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=289</guid> </item> <item> <title> MARKETING MANAGEMENT -2E </title> <dc:identifier>ISBN:0030177421</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=307</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By DICKSON,PETER R.<br /> DRYDEN PRESS, 1997 0030177421 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=307">Place hold on <em>MARKETING MANAGEMENT -2E</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=307</guid> </item> <item> <title> MARKETING MANAGEMENT -2E </title> <dc:identifier>ISBN:0030177421</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=309</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By DICKSON,PETER R.<br /> DRYDEN PRESS, 1997 0030177421 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=309">Place hold on <em>MARKETING MANAGEMENT -2E</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=309</guid> </item> <item> <title> UPSIDE-DOWN MARKETING:TURNING YOUR EXCUSTOMERS INTO YOUR BEST CUSTOMERS </title> <dc:identifier>ISBN:0070680477</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=1435</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By WALTER GEORGE R.<br /> MCGRAW HILL 0070680477 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=1435">Place hold on <em>UPSIDE-DOWN MARKETING:TURNING YOUR EXCUSTOMERS INTO YOUR BEST CUSTOMERS</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=1435</guid> </item> <item> <title> THE WHOLE PIE:OUTMARKETING THE COMPETITION IN THE '90S </title> <dc:identifier>ISBN:0075498707</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=1445</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By OLDLAND JOHN.<br /> MCGRAW HILL 0075498707 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=1445">Place hold on <em>THE WHOLE PIE:OUTMARKETING THE COMPETITION IN THE '90S</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=1445</guid> </item> <item> <title> Marketing management : strategy and action / Henry Assael </title> <dc:identifier>ISBN:0534047882</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=1516</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Assael, Henry.<br /> Pws-Kent 0534047882 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=1516">Place hold on <em>Marketing management : strategy and action / Henry Assael</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=1516</guid> </item> <item> <title> Marketing management : strategies and programs / Joseph P Guiltinan, Gordon W Paul </title> <dc:identifier>ISBN:0071133224</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=1601</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Guiltinan, Joseph P..<br /> New York,N.Y. : McGraw-Hill, 1994 .<br /> xvi, 480 p.; 24 cm..<br /> 0071133224 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=1601">Place hold on <em>Marketing management : strategies and programs / Joseph P Guiltinan, Gordon W Paul</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=1601</guid> </item> <item> <title> Marketing management : analysis,planning,implementation,and control / Philip Kotler. - 9th ed. </title> <dc:identifier>ISBN:0132613638</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=1985</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Kotler, Philip.<br /> Prentice Hall 0132613638 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=1985">Place hold on <em>Marketing management : analysis,planning,implementation,and control / Philip Kotler. - 9th ed.</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=1985</guid> </item> <item> <title> Marketing management:analysis,planning,implementation,and control / Philip Kotler. - 8th ed. </title> <dc:identifier>ISBN:0130980056</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=1992</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Kotler, Philip.<br /> Prentice Hall 0130980056 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=1992">Place hold on <em>Marketing management:analysis,planning,implementation,and control / Philip Kotler. - 8th ed.</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=1992</guid> </item> <item> <title> Marketing management : international edition / Peter R. Dickson </title> <dc:identifier>ISBN:0030989337</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=2000</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Dickson, Peter R..<br /> Dryden Press 0030989337 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=2000">Place hold on <em>Marketing management : international edition / Peter R. Dickson</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=2000</guid> </item> <item> <title> Marketing management : strategy and cases / Douglas J. Dalrymple, Leonard J. Parsons. - 5th ed. </title> <dc:identifier>ISBN:0471521930</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=2429</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Dalrymple, Douglas J..<br /> John Wiley 0471521930 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=2429">Place hold on <em>Marketing management : strategy and cases / Douglas J. Dalrymple, Leonard J. Parsons. - 5th ed.</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=2429</guid> </item> <item> <title> Upside-down marketing : turning your excustomers into your best customers / George R. Walter </title> <dc:identifier>ISBN:0070680477</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=2762</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Walter, George R..<br /> Mcgraw Hill 0070680477 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=2762">Place hold on <em>Upside-down marketing : turning your excustomers into your best customers / George R. Walter</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=2762</guid> </item> <item> <title> Basic marketing : a global - managerial approach / Jerome E. Mccarthy. - 11th ed. </title> <dc:identifier>ISBN:025610509x</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=3546</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Mccarthy, Jerome E..<br /> Irwin 025610509x </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=3546">Place hold on <em>Basic marketing : a global - managerial approach / Jerome E. Mccarthy. - 11th ed.</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=3546</guid> </item> <item> <title> Business marketing management / Frank G. Bingham, Barry T. Raffield </title> <dc:identifier>ISBN:0538836784</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=3655</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Bingham, Frank G..<br /> South Western 0538836784 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=3655">Place hold on <em>Business marketing management / Frank G. Bingham, Barry T. Raffield</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=3655</guid> </item> <item> <title> Marketing : a managerial approach / William H. Cunningham?{et. Al.}. - 2nd ed. </title> <dc:identifier>ISBN:0538191104</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=3862</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Cunningham, William H...{et. al.}.<br /> South-Western 0538191104 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=3862">Place hold on <em>Marketing : a managerial approach / William H. Cunningham?{et. Al.}. - 2nd ed.</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=3862</guid> </item> <item> <title> INTERNATIONAL MARKETING COMMUNICATIONS </title> <dc:identifier>ISBN:0750617853</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=3950</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By GRIFFIN,TOM.<br /> HEINEMANN 0750617853 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=3950">Place hold on <em>INTERNATIONAL MARKETING COMMUNICATIONS </em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=3950</guid> </item> <item> <title> MARKETING MANAGEMENT :STRATEGY AND CASES -5E </title> <dc:identifier>ISBN:0471521930</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=4055</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By DALRYMPLE,DOUGLAS J / PARSONS,LEONARD J..<br /> JOHN WILEY 0471521930 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=4055">Place hold on <em>MARKETING MANAGEMENT :STRATEGY AND CASES -5E</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=4055</guid> </item> <item> <title> MARKETING MANAGEMENT </title> <dc:identifier>ISBN:983061056X</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=4079</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By MALHOTRA,R.K. {ET.AL}.<br /> CRESCENT NEWS 983061056X </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=4079">Place hold on <em>MARKETING MANAGEMENT</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=4079</guid> </item> <item> <title> Fundamentals of marketing 10ed </title> <dc:identifier>ISBN:0071135618</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=4537</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Stanton William J..<br /> Mcgraw-Hill 0071135618 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=4537">Place hold on <em>Fundamentals of marketing 10ed</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=4537</guid> </item> <item> <title> EFFECTIVE MANAGEMENT FOR MARKETING </title> <dc:identifier>ISBN:0750619937</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=5012</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By HATTON,ANGELA/WORSAM,MIKE.<br /> BUTTERWORTH 0750619937 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=5012">Place hold on <em>EFFECTIVE MANAGEMENT FOR MARKETING</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=5012</guid> </item> <item> <title> ANALYSIS FOR MARKETING PLANNING- 4E </title> <dc:identifier>ISBN:007115423X</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=5222</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By LEHMANN,DONALD R/WINER,RUSSELL S.<br /> MCGRAW HILL 007115423X </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=5222">Place hold on <em>ANALYSIS FOR MARKETING PLANNING- 4E</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=5222</guid> </item> <item> <title> MARKETING MANAGEMENT :STRATEGY AND ACTION </title> <dc:identifier>ISBN:0534047882</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=5248</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By ASSAEL,HENRY.<br /> PWS-KENT 0534047882 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=5248">Place hold on <em>MARKETING MANAGEMENT :STRATEGY AND ACTION</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=5248</guid> </item> <item> <title> MARKETING MANAGEMENT: INTERNATIONAL EDITION </title> <dc:identifier>ISBN:0030989337</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=5297</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By DICKSON,PETER R.<br /> DRYDEN PRESS 0030989337 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=5297">Place hold on <em>MARKETING MANAGEMENT: INTERNATIONAL EDITION </em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=5297</guid> </item> <item> <title> MARKETING MANAGEMENT </title> <dc:identifier>ISBN:983061056X</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=5302</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By MALHOTRA,R.K. {ET.AL}.<br /> CRESCENT NEWS 983061056X </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=5302">Place hold on <em>MARKETING MANAGEMENT</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=5302</guid> </item> <item> <title> BRAND MANAGEMENT:PLANING AND CONTROL </title> <dc:identifier>ISBN:0333319036</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=5397</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By BUREAU,J.R.<br /> MACMILLAN 0333319036 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=5397">Place hold on <em>BRAND MANAGEMENT:PLANING AND CONTROL</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=5397</guid> </item> <item> <title> GLOBAL MARKETING MANAGEMENT:CASES AND READINGS - 3E </title> <dc:identifier>ISBN:0750617861</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=5410</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By BUZZELL,ROBERT D./QUELCH,JOHN A.<br /> ADDISON WESLEY 0750617861 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=5410">Place hold on <em>GLOBAL MARKETING MANAGEMENT:CASES AND READINGS - 3E</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=5410</guid> </item> <item> <title> MARKETING MANAGEMENT : A STRATEGIC PLANNING APPROACH </title> <dc:identifier>ISBN:07Y66201X</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=5962</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By BUELL, VICTOR P..<br /> MCGRAW HILL 07Y66201X </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=5962">Place hold on <em>MARKETING MANAGEMENT : A STRATEGIC PLANNING APPROACH </em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=5962</guid> </item> <item> <title> MARKETING MANAGEMENT : KNOWLEDGE AND SKILLS -5E </title> <dc:identifier>ISBN:0256226334</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=6457</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By PETER, J PAUL / DONNELLY,JAMES H.<br /> BOSTON,U.S.A : IRWIN/MCGRAW-HILL,1998 0256226334 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=6457">Place hold on <em>MARKETING MANAGEMENT : KNOWLEDGE AND SKILLS -5E</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=6457</guid> </item> <item> <title> Marketing management: a starategic approach with global orientation./ Harpper W.Boyd, Jr., Orville C Walker,Jr.,Jean-Claude Larreche </title> <dc:identifier>ISBN:0071154299</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=6556</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Boyd,Harper W.<br /> Boston : Irwin-McGraw-Hill, 1998 0071154299 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=6556">Place hold on <em>Marketing management: a starategic approach with global orientation./ Harpper W.Boyd, Jr., Orville C Walker,Jr.,Jean-Claude Larreche</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=6556</guid> </item> <item> <title> Marketing management: a starategic approach with global orientation./ Harpper W.Boyd, Jr., Orville C Walker,Jr.,Jean-Claude Larreche </title> <dc:identifier>ISBN:0071154299</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=6557</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Boyd,Harper W.<br /> Boston : Irwin-McGraw-Hill, 1998 0071154299 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=6557">Place hold on <em>Marketing management: a starategic approach with global orientation./ Harpper W.Boyd, Jr., Orville C Walker,Jr.,Jean-Claude Larreche</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=6557</guid> </item> <item> <title> Marketing management : strategies and programs -6E/Joseph P. Guitinan, Gordon W. Paul, Thomas J Madden </title> <dc:identifier>ISBN:007114255X</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=6560</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Guiltinan, Joseph P.<br /> New York : McGraw-Hill, c1997 007114255X </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=6560">Place hold on <em>Marketing management : strategies and programs -6E/Joseph P. Guitinan, Gordon W. Paul, Thomas J Madden</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=6560</guid> </item> <item> <title> MARKETING MANAGEMENT:ANALYSIS,PLANNING,IMPLEMENTATION,AND CONTROL- 8E </title> <dc:identifier>ISBN:0130980056</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=6685</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By KOTLER,PHILIP.<br /> PRENTICE HALL 0130980056 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=6685">Place hold on <em>MARKETING MANAGEMENT:ANALYSIS,PLANNING,IMPLEMENTATION,AND CONTROL- 8E</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=6685</guid> </item> <item> <title> Principles of service marketing and management / Chistopher H. Lovelock , Lauren K. Wright .- Instructor's resources manual </title> <dc:identifier>ISBN:0130968420</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=6767</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Lovelock, Christopher H..<br /> Upper Saddler River, NJ : Prentice Hall, c1999 .<br /> vii, 239 p. ; 28 cm. 0130968420 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=6767">Place hold on <em>Principles of service marketing and management / Chistopher H. Lovelock , Lauren K. Wright .- Instructor's resources manual</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=6767</guid> </item> <item> <title> PRINCIPLES OF MARKETING : A GLOBAL PERSPECTIVE -2E </title> <dc:identifier>ISBN:0538839139</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=6781</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By SEMENIK RICHARD J./ BAMOSSY, GARY J..<br /> SOUTH-WESTERN COLLEGE PUB. 0538839139 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=6781">Place hold on <em>PRINCIPLES OF MARKETING : A GLOBAL PERSPECTIVE -2E</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=6781</guid> </item> <item> <title> PRINCIPLES OF MARKETING : A GLOBAL PERSPECTIVE -2E </title> <dc:identifier>ISBN:0538839139</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=7059</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By SEMENIK RICHARD J./ BAMOSSY, GARY J..<br /> SOUTH-WESTERN COLLEGE PUB. 0538839139 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=7059">Place hold on <em>PRINCIPLES OF MARKETING : A GLOBAL PERSPECTIVE -2E</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=7059</guid> </item> <item> <title> PRINCIPLES OF MARKETING : A GLOBAL PERSPECTIVE -2E </title> <dc:identifier>ISBN:0538839139</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=7060</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By SEMENIK RICHARD J./ BAMOSSY, GARY J..<br /> SOUTH-WESTERN COLLEGE PUB. 0538839139 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=7060">Place hold on <em>PRINCIPLES OF MARKETING : A GLOBAL PERSPECTIVE -2E</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=7060</guid> </item> <item> <title> MARKETING : A MANAGERIAL APPROACH </title> <dc:identifier>ISBN:0538191104</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=7512</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By CUNNIGHAM, WILLIAM H./CUNNINGHAM, ISABELLA C. / SWIFT, CHRISTOPHER M..<br /> SOUTH-WESTERN PUB. 0538191104 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=7512">Place hold on <em>MARKETING : A MANAGERIAL APPROACH </em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=7512</guid> </item> <item> <title> Competitive marketing strategy </title> <dc:identifier>ISBN:0131597248</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=7995</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Czepiel, John A..<br /> Prentice Hall 0131597248 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=7995">Place hold on <em>Competitive marketing strategy</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=7995</guid> </item> <item> <title> Instructor's manual : services marketing / Christopher H. Lovelock .- 3rd ed. </title> <dc:identifier>ISBN:0134568982</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=8307</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Lovelock, Christopher H..<br /> Upper Saddler River, NJ : Prentice Hall, c1996 .<br /> p. cm. 0134568982 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=8307">Place hold on <em>Instructor's manual : services marketing / Christopher H. Lovelock .- 3rd ed.</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=8307</guid> </item> <item> <title> Management controls in marketing [by] R. M. S. Wilson. </title> <dc:identifier>ISBN:0470949724</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=8311</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Wilson, R. M. S. (Richard Malcolm Sano).<br /> London, published on behalf of the Institute of Marketing [by] Heinemann [1973] 0470949724 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=8311">Place hold on <em>Management controls in marketing [by] R. M. S. Wilson.</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=8311</guid> </item> <item> <title> Marketing planning &amp; strategy-6E / Subhash C. Jain. </title> <dc:identifier>ISBN:0538852836</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=8397</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Jain, Subhash C.,.<br /> Cincinnati, OH : South-Western College Pub.,1999 0538852836 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=8397">Place hold on <em>Marketing planning &amp; strategy-6E / Subhash C. Jain.</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=8397</guid> </item> <item> <title> Marketing planning &amp; strategy-6E / Subhash C. Jain. </title> <dc:identifier>ISBN:0538852836</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=8398</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Jain, Subhash C.,.<br /> Cincinnati, OH : South-Western College Pub.,1999 0538852836 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=8398">Place hold on <em>Marketing planning &amp; strategy-6E / Subhash C. Jain.</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=8398</guid> </item> <item> <title> Winning marketing strategies / Barry Feig. </title> <dc:identifier>ISBN:0136449077</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=9046</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Feig, Barry..<br /> Paramus, NJ : Prentice Hall, c1999. .<br /> xviii, 382 p. : ill. ; 24 cm. 0136449077 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=9046">Place hold on <em>Winning marketing strategies / Barry Feig.</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=9046</guid> </item> <item> <title> Marketing management and strategy.- 2nd ed./ Peter Doyle </title> <dc:identifier>ISBN:0132622394</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=9261</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Doyle , Peter.<br /> Harlow,England :Prentice Hall, 2001 .<br /> xvii,465 p. : ill.; 23 cm. 0132622394 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=9261">Place hold on <em>Marketing management and strategy.- 2nd ed./ Peter Doyle</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=9261</guid> </item> <item> <title> Marketing campaigns / Diane Canwell </title> <dc:identifier>ISBN:1861522452</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=9768</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Canwell, Diane.<br /> London ; Boston : International Thomson Pub. Europe, c1998. London ; Boston : International Thomson Pub. Europe, c1998. .<br /> vii, 162 p. ; 25 cm. + 1 computer disk (3 3/4in.) 1861522452 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=9768">Place hold on <em>Marketing campaigns / Diane Canwell</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=9768</guid> </item> <item> <title> Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins. </title> <dc:identifier>ISBN:9780071263917</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=10014</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Walker, Orville C..<br /> Boston, MA : McGraw-Hill/Irwin, c2008. .<br /> xx, 346 p. : ill. ; 26 cm. 9780071263917 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=10014">Place hold on <em>Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins. </em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=10014</guid> </item> <item> <title> Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins. </title> <dc:identifier>ISBN:9780071263917</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=10015</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Walker, Orville C..<br /> Boston, MA : McGraw-Hill/Irwin, c2008. .<br /> xx, 346 p. : ill. ; 26 cm. 9780071263917 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=10015">Place hold on <em>Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins. </em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=10015</guid> </item> <item> <title> Marketing planning &amp; strategy / Subhash C. Jain.-6th ed. </title> <dc:identifier>ISBN:9812436197</dc:identifier> <!-- prettier-ignore-start --> <link>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=10290</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Jain, Subhash C., .<br /> Cincinnati, Ohio : South-Western/Thomson Learning, c2002. .<br /> xviii, 925 p. : ill. ; 24 cm. 9812436197 </p> ]]> <![CDATA[ <p> <a href="http://koha.nilai.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=10290">Place hold on <em>Marketing planning &amp; strategy / Subhash C. Jain.-6th ed.</em></a> </p> ]]> </description> <guid>http://koha.nilai.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=10290</guid> </item> </channel> </rss>
