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701.

Marketing communications : a European perspective / Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh. by

Pelsmacker,Patrick De
Geuens, Maggie
Van den Bergh, Joeri

Edition: 4th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Harlow : FT Prentice Hall, c2010

Availability: Items available for loan: Nilai University Library (3)Call number: 658.802 PEL, ...

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702.

Electronic marketing : integrating electronic resources into the marketing process / Joel Reedy, Shauna Schullo. by

Reedy, Joel

Edition: 2nd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Mason, Ohio : Thomson/South-Western, c2004.

Availability: Items available for loan: Nilai University Library (1).

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703.

Internet marketing : foundations & applications / Carolyn Siegel. by

Siegel, Carolyn F

Edition: 2nd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston, MA : Houghton Mifflin Co., c2006.

Availability: Items available for loan: Nilai University Library (1).

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704.

Principles & practice of marketing / Jim Blythe. by

Blythe, Jim

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London : Thomson, c2006

Availability: Items available for loan: Nilai University Library (3)Call number: 658.8 BLY, ...

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705.

Marketing strategy / O.C. Ferrell, Michael D. Hartline. by

Ferrell, O. C

Edition: 4th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Mason, OH : South-Western Cengage Learning, c2008

Availability: Items available for loan: Nilai University Library (3)Call number: 658.8 FER, ...

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706.

Global marketing / Kate Gillespie, H. David Hennessey. by

Gillespie, Kate

Edition: 3rd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Mason, OH : South-Western Cengage Learning, c2011.

Availability: Items available for loan: Nilai University Library (1).

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707.

Essentials of marketing research / William G. Zikmund, Barry J. Babin. by

Zikmund, William G

Edition: 4th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Mason, OH : South-Western Cengage Learning, c2010.

Availability: Items available for loan: Nilai University Library (1).

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708.

Marketing / William M. Pride, O. C. Ferrell. by

Pride, William M
O. C. Ferrell

Edition: 15th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Mason, OH : South-Western Cengage Learning, c2010

Availability: Items available for loan: Nilai University Library (2)Call number: 658.8 PRI, ...

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709.

Hospitality and tourism marketing / Sunil Sharma by

Sharma, Sunil

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi : Akansha, 2005.

Availability: Items available for loan: Nilai University Library (1).

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710.

Advertising campaign strategy : a guide to marketing communication plans / Donald E. Parente. by

Parente, Donald

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Mason, Ohio : Thomson/South-Western, c2006.

Availability: Items available for loan: Nilai University Library (1).

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711.

Marketing : an introduction / Gary Armstrong, Philip Kotler. by

Armstrong, Gary (Gary M.)
Kotler, Philip

Edition: 11th ed., Global ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston ; London : Pearson, c2013

Availability: Items available for loan: Nilai University Library (3)Call number: 658.8 ARM 2013, ...

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712.

International marketing strategy : analysis, development, and implementation / Isobel Doole, Robin Lowe. by

Doole, Isobel

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Australia : South-Western/Cengage Learning, c2008.

Availability: Items available for loan: Nilai University Library (1).

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713.

Integrated marketing communications / David Pickton, Amanda Broderick. by

Pickton, David

Edition: 2nd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Upper Saddle River, N.J. : Prentice Hall Fiancial Times, 2004.

Availability: Items available for loan: Nilai University Library (1).

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714.

Integrated marketing communications in advertising and promotion / Terence A. Shimp. by

Shimp, Terence A

Edition: 8th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Mason, Ohio : South-Western Cengage Learning, c2010.

Availability: Items available for loan: Nilai University Library (3)Call number: 658.82 SHI, ...

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715.

Marketing management strategies / O.C. Ferrell, Michael Hartline. by

Ferrell, O.C

Edition: 5th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Australia : South-Western, Cengage Learning, c2011

Availability: Items available for loan: Nilai University Library (2)Call number: 658.8 FER 2011, ...

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716.

Marketing foundations / William M. Pride, O.C. Ferrell by

Pride, William M

Edition: 4th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Mason, Ohio : South-Western Cengage Learning, c2011.

Availability: Items available for loan: Nilai University Library (1).

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717.

Marketing research / Alvin C. Burns, Ronald F.Bush by

Burns, Alvin C

Edition: 3rd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London : Prentice Hall Int.,c2000 London : Prentice Hall Int.,c2000

Availability: Items available for loan: Nilai University Library (1).

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718.

Marketing research / Alvin C. Burns, Ronald F.Bush by

Burns, Alvin C

Edition: 3rd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London : Prentice Hall Int.,c2000 London : Prentice Hall Int.,c2000

Availability: Items available for loan: Nilai University Library (1).

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719.

Marketing research / Alvin C. Burns, Ronald F.Bush by

Burns, Alvin C

Edition: 3rd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London : Prentice Hall Int.,c2000 London : Prentice Hall Int.,c2000

Availability: Items available for loan: Nilai University Library (1).

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720.

Marketing research / Alvin C. Burns, Ronald F.Bush by

Burns, Alvin C

Edition: 3rd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London : Prentice Hall Int.,c2000 London : Prentice Hall Int.,c2000

Availability: Items available for loan: Nilai University Library (1).

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