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601.

Marketing communications : contexts, strategies, and applications / Chris Fill.- 4th ed by

Fill, Chris

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : Pearson Education LTD, 2005.

Availability: Items available for loan: Nilai University Library (1)Call number: 658.802 FIL .

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602.

Marketing communications : contexts, strategies, and applications / Chris Fill.- 4th ed by

Fill, Chris

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : Pearson Education Ltd, 2005.

Availability: Items available for loan: Nilai University Library (1)Call number: 658.802 FIL .

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603.

Marketing plans : how to prepare them, how to use them / Malcolm H.BMcDonald.- 2nd ed. by

McDonald, Malcolm

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Oxford ; Boston : Butterworth-Heinemann, 1989

Availability: Items available for loan: Nilai University Library (1)Call number: 658.802 MCD.

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604.

Foundations of marketing / David Jobber, John Fahy .- 2nd ed. by

Jobber, David

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London : McGraw-Hill, c2006

Availability: Items available for loan: Nilai University Library (1)Call number: 658.8 JOB.

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605.

Principles of marketing 2006 / David LKurtz, Louis EBoone by

Kurtz, David L

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Mason, Ohio : Thomson/South-Western, c2006

Availability: Items available for loan: Nilai University Library (1)Call number: 658.8 KUR.

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606.

Marketing : an introduction / Gary Armstrong & Phil Kotler- 8th ed by

Armstrong, Gary

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Upper Saddle River, N.J: Pearson Prentice Hall, 2006.

Availability: Items available for loan: Nilai University Library (1)Call number: 658.8 ARM.

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607.

Principles of marketing 2006 / David LKurtz, Louis EBoone by

Kurtz, David L

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Mason, Ohio : Thomson/South-Western, c2006

Availability: Items available for loan: Nilai University Library (1)Call number: 658.8 KUR.

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608.

Principles of marketing 2006 / David LKurtz, Louis EBoone by

Kurtz, David L

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Mason, Ohio : Thomson/South-Western, c2006

Availability: Items available for loan: Nilai University Library (1)Call number: 658.8 KUR.

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609.

Marketing : essential principles, new realities / Jonathan Groucutt, Peter Leadley, Patrick Forsyth. by

Groucutt, Jonathan

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London ; Sterling, VA : Kogan Page, 2004.

Availability: Items available for loan: Nilai University Library (1)Call number: 658.8 GRO.

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610.

Foundatinons of marketing / David Jobber, John Fahy .- 2nd ed. by

Jobber, David

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London : McGraw-Hill, c2006

Availability: Items available for loan: Nilai University Library (1)Call number: 658.8 JOB.

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611.

Principles of marketing / Philip Kotler and Gary Armstrong . by

Kotler, Philip
Armsrong, Gary

Edition: 11th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Upper Saddle River, NJ : Pearson Prentice Hall, c2005

Availability: Items available for loan: Nilai University Library (1)Call number: 658.8 KOT 2006.

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612.

Principles of marketing / Philip Kotler , Gary Armstrong . by

Kotler, Philip
Armstrong, Gary

Edition: 11th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Upper Saddle River, NJ : Pearson Prentice Hall, 2005

Availability: Items available for loan: Nilai University Library (1)Call number: 658.8 KOT 2006.

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613.

Principles of marketing / Philip Kotler, Gary Armstrong.- 12th ed. by

Kotler, Philip

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Upper Saddle River, N.J: Pearson/Prentice Hall, c2008.

Availability: Items available for loan: Nilai University Library (1)Call number: 658.8 KOT.

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614.

Principles of marketing / Philip Kotler, Gary Armstrong. by

Kotler, Philip
Armstrong, Gary

Edition: 12th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Upper Saddle River, N.J : Pearson/Prentice Hall, c2008

Availability: Items available for loan: Nilai University Library (1)Call number: 658.8 KOT 2008.

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615.

Principles of marketing / Philip Kotler, Gary Armstrong.- 12th ed. by

Kotler, Philip

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Upper Saddle River, N.J: Pearson/Prentice Hall, c2008.

Availability: Items available for loan: Nilai University Library (1)Call number: 658.8 KOT.

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616.

Advertising and promotion : an integrated marketing communications perspective / George E Belch & Michael ABelch .- 6th ed. by

Belch, George E

Material type:

Text; Format: print ; Literary form: Not fiction

Availability: Items available for loan: Nilai University Library (1)Call number: 659.1 BEL.

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617.

Marketing communications in tourism and hospitality : concepts, strategies and cases / Scott McCabe. by

McCabe, Scott

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Amsterdam ; Boston : Butterworth-Heinemann, 2009.

Availability: Items available for loan: Nilai University Library (1)Call number: 910.688 MAC.

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618.

Hospitality marketing : an introduction / David Bowie and Francis Buttle. by

Bowie, David

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Amsterdam : Elsevier/Butterworth-Heinemann, 2004.

Availability: Items available for loan: Nilai University Library (1)Call number: 647.92 BOW.

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619.

Hospitality marketing : an introduction / David Bowie and Francis Buttle. by

Bowie, David

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Amsterdam : Elsevier/Butterworth-Heinemann, 2004.

Availability: Items available for loan: Nilai University Library (1)Call number: 647.92 BOW.

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620.

Marketing research / Alvin CBurns, Ronald FBush.- 5th ed. by

Burns, Alvin C

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Upper Saddle River, NJ : Pearson/Prentice Hall, 2006.

Availability: Items available for loan: Nilai University Library (1)Call number: 658.83 BUR.

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