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481.

A framework for marketing management / Philip Kotler.- 2nd ed. by

Kotler, Philip

Edition: 2e

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Upper Saddle River, N.J. : Prentice Hall, c2003.

Availability: Items available for loan: Nilai University Library (1)Call number: 658.8 KOT.

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482.

A framework for marketing management / Philip Kotler.- 2nd ed. by

Kotler, Philip

Edition: 2e

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Upper Saddle River, N.J. : Prentice Hall, c2003.

Availability: Items available for loan: Nilai University Library (1)Call number: 658.8 KOT.

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483.

Global marketing management / Warren J. Keegan.- 7th ed. by

Keegan, Warren J

Edition: 7e

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Upper Saddle River, N.J. : Prentice Hall, c2002.

Availability: Items available for loan: Nilai University Library (1)Call number: 658.848 KEE. Not available: Nilai University Library: Lost (1).

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484.

Marketing communications : contexts, strategies, and applications / Chris Fill. - 3rd ed. by

Fill, Chris

Edition: 3e

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Harlow, England ; New York : Financial Time Prentice Hall, 2002.

Availability: Items available for loan: Nilai University Library (1)Call number: 658.802 FIL.

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485.

Tourism marketing : an Asia-Pacific perspective / Cathy Hsu ... [et al.]

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Milton, QLD : John Wiley & Sons Australia, 2008. Milton, QLD : John Wiley & Sons Australia, 2008.

Availability: Items available for loan: Nilai University Library (1).

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486.

Building an import / export business / Kenneth D. Weiss .- 2nd ed. by

Weiss, Kenneth D

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : Wiley, 1997.

Availability: Items available for loan: Nilai University Library (1)Call number: 658.8 WEI.

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487.

Consumer behavior and marketing action / Henry Assael. -5th ed. by

Assael, Henry

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Cincinnati, Ohio : South-Western College Pub., c1995.

Availability: Items available for loan: Nilai University Library (1)Call number: 658.8342 ASS.

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488.

Principles of marketing / Frances Brassington, Stephen Pettitt. - 3rd. ed. by

Brassington, Frances

Edition: 3e

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Harlow : FT Prentice Hall, 2003

Availability: Items available for loan: Nilai University Library (1)Call number: 658.8 BRA.

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489.

Marketing / Philip Kotler ... [et al.]. - 6th ed

Edition: 6e

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Frenchs Forest, N.S.W. : Pearson/Prentice Hall, c2004.

Availability: Items available for loan: Nilai University Library (1)Call number: 658.800994 MAR.

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490.

International marketing strategy / Frank Bradley. - 5th ed. by

Bradley, Frank

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : FT/Prentice Hall, c2005.

Availability: Items available for loan: Nilai University Library (1)Call number: 658.84 BRA.

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491.

Marketing : concepts and strategies / William M. Pride, O.C. Ferrell. - 10th ed. by

Pride, William M

Edition: 10e

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : Houghton Mifflin, c1997.

Availability: Items available for loan: Nilai University Library (1)Call number: 658.8 PRI.

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492.

Marketing : essential principles, new realities / Jonathan Groucutt, Peter Leadley, Patrick Forsyth. by

Groucutt, Jonathan

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London ; Sterling, VA : Kogan Page, 2004.

Availability: Items available for loan: Nilai University Library (1)Call number: 658.8 GRO.

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493.

Global marketing management / Masaaki Kotabe, Kristiaan Helsen. by

Kotabe, Masaaki

Edition: 3rd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Hoboken, NJ : Wiley, c2004

Availability: Items available for loan: Nilai University Library (2)Call number: 658.848 KOT, ...

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494.

YouTube for business : online video marketing for any business / Michael Miller. by

Miller, Michael

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Indianapolis, Ind. : Que, c2009.

Availability: Items available for loan: Nilai University Library (1)Call number: 658.872 MIL.

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495.

Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens. by

Kotler, Philip
Bowen,John
Maken,James

Edition: 5th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2010

Availability: Items available for loan: Nilai University Library (7)Call number: 647.940688 KOT, ...

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496.

Integrated marketing communications / David Pickton, Amanda Broderick. by

Pickton, David

Edition: 2nd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Upper Saddle River, N.J. : Prentice Hall Fiancial Times, 2004.

Availability: Items available for loan: Nilai University Library (3)Call number: 658.802 PIC, ...

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497.

Marketing : creating and delivering value / Pascale G. Quester ... [et al.]. by

Quester, Pascale G
McGuiggan, Robyn L
Perreault, William D
McCarthy,E.Jerome

Edition: 4th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Sydney : Mcgraw-Hill, c2004

Availability: Items available for loan: Nilai University Library (1)Call number: 658.8 MAR.

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498.

Marketing : creating and delivering value / Pascale G. Quester ... [et al.]. - 4th ed.

Edition: 4e

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Sydney : McGraw-Hill, c2004.

Availability: Items available for loan: Nilai University Library (1)Call number: 658.8 MAR.

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499.

Marketing : creating and delivering value / Pascale G. Quester ... [et al.]. - 4th ed.

Edition: 4e

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Sydney : McGraw-Hill, c2004.

Availability: Items available for loan: Nilai University Library (1)Call number: 658.8 MAR.

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500.

Advertising and promotion: an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by

Belch, George E
Belch, Michael A

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : McGraw-Hill/Irwin, c2009

Availability: Items available for loan: Nilai University Library (4)Call number: 659.1 BEL, ...

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