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41.

Instructor's manual : services marketing / Christopher H. Lovelock .- 3rd ed. by

Lovelock, Christopher H

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Upper Saddler River, NJ : Prentice Hall, c1996

Availability: Items available for loan: Nilai University Library (1)Call number: 658.8 LOV.

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42.

Management controls in marketing [by] R. M. S. Wilson. by

Wilson, R. M. S. (Richard Malcolm Sano)

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London, published on behalf of the Institute of Marketing [by] Heinemann [1973]

Availability: Items available for loan: Nilai University Library (1)Call number: 658.8 WIL.

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43.

Marketing planning & strategy-6E / Subhash C. Jain. by

Jain, Subhash C

Edition: 6E

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Cincinnati, OH : South-Western College Pub.,1999

Availability: Items available for loan: Nilai University Library (1)Call number: 658.802 JAI.

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44.

Marketing planning & strategy-6E / Subhash C. Jain. by

Jain, Subhash C

Edition: 6E

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Cincinnati, OH : South-Western College Pub.,1999

Availability: Items available for loan: Nilai University Library (1)Call number: 658.802 JAI.

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45.

Winning marketing strategies / Barry Feig. by

Feig, Barry

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Paramus, NJ : Prentice Hall, c1999.

Availability: Items available for loan: Nilai University Library (1)Call number: 658.802 FEI.

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46.

Marketing management and strategy.- 2nd ed./ Peter Doyle by

Doyle , Peter

Edition: 2e

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Harlow,England :Prentice Hall, 2001

Availability: Items available for loan: Nilai University Library (1)Call number: 658.8 DOY.

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47.

Marketing campaigns / Diane Canwell by

Canwell, Diane

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London ; Boston : International Thomson Pub. Europe, c1998. London ; Boston : International Thomson Pub. Europe, c1998.

Availability: Items available for loan: Nilai University Library (1).

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48.

Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins. by

Walker, Orville C

Edition: 6th ed., McGraw-Hill international ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston, MA : McGraw-Hill/Irwin, c2008.

Availability: Items available for loan: Nilai University Library (1)Call number: 658.8 MAR.

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49.

Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins. by

Walker, Orville C

Edition: 6th ed., McGraw-Hill international ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston, MA : McGraw-Hill/Irwin, c2008.

Availability: Items available for loan: Nilai University Library (1)Call number: 658.8 MAR.

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50.

Marketing planning & strategy / Subhash C. Jain.-6th ed. by

Jain, Subhash C

Edition: 6e

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Cincinnati, Ohio : South-Western/Thomson Learning, c2002.

Availability: Items available for loan: Nilai University Library (1)Call number: 658.802 JAI.

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51.

Strategic market management / David A. AStrategic market management / David A. Aaker.- 6th ed. by

Aaker, David A

Edition: 6e

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : Wiley, c2001.

Availability: Items available for loan: Nilai University Library (1)Call number: 658.8 AAK.

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52.

A framework for marketing management / Philip Kotler.- 2nd ed. by

Kotler, Philip

Edition: 2e

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Upper Saddle River, N.J. : Prentice Hall, c2003.

Availability: Items available for loan: Nilai University Library (1)Call number: 658.8 KOT.

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53.

A framework for marketing management / Philip Kotler.- 2nd ed. by

Kotler, Philip

Edition: 2e

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Upper Saddle River, N.J. : Prentice Hall, c2003.

Availability: Items available for loan: Nilai University Library (1)Call number: 658.8 KOT.

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54.

Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins. by

Walker, Orville C

Edition: 6th ed., McGraw-Hill international ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston, MA : McGraw-Hill/Irwin, c2008.

Availability: Items available for loan: Nilai University Library (1)Call number: 658.8 MAR.

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55.

Marketing planning & strategy / Subhash C. Jain. - 7th ed. by

Jain, Subhash C

Edition: 7e

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Mason, Ohio : Thomson, 2004.

Availability: Items available for loan: Nilai University Library (1)Call number: 658.802 JAI.

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56.

Strategic market management / David A. Aaker. - 7th ed. by

Aaker, David A

Edition: 7e

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : Wiley, c2005

Availability: Items available for loan: Nilai University Library (1)Call number: 658.8 AAK.

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57.

Strategic market management / David A. Aaker. - 7th ed. by

Aaker, David A

Edition: 7e

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : Wiley, c2005

Availability: Items available for loan: Nilai University Library (1)Call number: 658.8 AAK.

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58.

Contemporary strategic marketing / Ross Brennan, Paul Baines, Paul Garneau ; with foreword by Phil Harris. by

Brennan, Ross

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : Palgrave Macmillan, 2003.

Availability: Items available for loan: Nilai University Library (1)Call number: 658.8101 BRE.

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59.

Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins. by

Walker, Orville C

Edition: 6th ed., McGraw-Hill international ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston, MA : McGraw-Hill/Irwin, c2008.

Availability: Items available for loan: Nilai University Library (1)Call number: 658.8 MAR.

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60.

Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins. by

Walker, Orville C

Edition: 6th ed., McGraw-Hill international ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston, MA : McGraw-Hill/Irwin, c2008.

Availability: Items available for loan: Nilai University Library (1)Call number: 658.8 MAR.

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