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361.

The practice of market and social research : an introduction / Yvonne McGivern. by

McGivern Yvonne

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : Financial Times, 2002. New York : Financial Times, 2002.

Availability: Items available for loan: Nilai University Library (1).

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362.

The internet entrepreneurs : business rules are good : break them / Christopher Price by

Price, Christopher

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London : FT Com, 2000

Availability: Items available for loan: Nilai University Library (1)Call number: 658.84 PRI.

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363.

Global marketing management / Warren J. Keegan.- 7th ed. by

Keegan, Warren J

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Upper Saddle River, N.J. : Prentice Hall, c2002.

Availability: Items available for loan: Nilai University Library (1)Call number: 658.848 KEE.

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364.

Instructor resources manual : contemprorary marketing / Louis E. Boone, David L Kurtz.- 8th ed. by

Boone, Louis E

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Fort Worth : Dryden Press / Harcourt Brace College, c1995 Fort Worth : Dryden Press / Harcourt Brace College, c1995

Availability: Items available for loan: Nilai University Library (1).

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365.

Test item file : E- marketing an introduction / Judy Strauss, Raymond Frost by

Strauss, Judy

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Upper Saddler River, NJ : Prentice Hall, c2001 Upper Saddler River, NJ : Prentice Hall, c2001

Availability: Items available for loan: Nilai University Library (1).

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366.

ELEMENTS OF MARKETING-2E by

MORDEN, A.R

Edition: 2E

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: ELBS

Availability: Items available for loan: Nilai University Library (1)Call number: 658.8 MOR.

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367.

Strategic marketing / David W Cravens by

Cravens, DaviCravens, David W

Edition: 6th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : Irwin/McGraw-Hill, c2000. Boston : Irwin/McGraw-Hill, c2000.

Availability: Items available for loan: Nilai University Library (1).

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368.

Internet marketing research : resources and techniques / Edward Forrest by

Forrest, Edward

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Beijing : Irwin/ McGraw-Hill, c2001 Beijing : Irwin/ McGraw-Hill, c2001

Availability: Items available for loan: Nilai University Library (1).

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369.

E-marketing. - 2nd ed./ Judy Strauss, Raymond Frost by

Strauss, Judy

Edition: 2e

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Upper Sanddle River, NJ : Prentice Hall, c2001

Availability: Items available for loan: Nilai University Library (1)Call number: 658.84 STR.

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370.

Basic marketing management.- 2nd ed. / Douglad J. Dalrymple , Leonard J. Parsons by

Dalrymple, Douglas J

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York ; Chichester : Wiley, c2000

Availability: Items available for loan: Nilai University Library (1)Call number: 658.8 DAL.

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371.

Foundations of international marketing / Steve Johnston, Harold Beaton by

Johnston, Steve

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London ; New York : International Thomson Business Press, c1998. London ; New York : International Thomson Business Press, c1998.

Availability: Items available for loan: Nilai University Library (1).

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372.

Foundations of international marketing / Steve Johnston, Harold Beaton by

Johnston, Steve

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London ; New York : International Thomson Business Press, c1998. London ; New York : International Thomson Business Press, c1998.

Availability: Items available for loan: Nilai University Library (1).

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373.

Marketing campaigns / Diane Canwell by

Canwell, Diane

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London ; Boston : International Thomson Pub. Europe, c1998. London ; Boston : International Thomson Pub. Europe, c1998.

Availability: Items available for loan: Nilai University Library (1).

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374.

Contemporary marketing research / Carl McDaniel, Roger Gates by

McDaniel, Carl D

Edition: 4th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Cincinnati : South-Western College Publishing, c1999. Cincinnati : South-Western College Pub., c1999.

Availability: Items available for loan: Nilai University Library (1).

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375.

MARKETING MANAGEMENT by

CRAVENS,DAVID W / HILLS,GERALD E / WOODRUFF,ROBERT B

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: IRWIN

Availability: Items available for loan: Nilai University Library (1)Call number: 658.8 CRA.

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376.

MARKETING-5E by

EVANS,JOEL R / BERMAN,BARRY

Edition: 5E

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: MACMILLAN

Availability: Items available for loan: Nilai University Library (1)Call number: 658.8 EVA.

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377.

BASIC MARKETING:PRINCIPLES AND PRACTICE -2E by

CANNON,TOM

Edition: 2E

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: CASSELL

Availability: Items available for loan: Nilai University Library (1)Call number: 658.8 CAN.

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378.

Electronic marketing / Margo Komenar by

Komenar, Margo

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Chichester ; John Wiley, 1996 Chichester ; John Wiley, 1996

Availability: Items available for loan: Nilai University Library (1).

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379.

Creating stores on the web / Joe Cataudella, Ben Sawyer, Dave Greely. by

Cataudella, Joe

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Berkeley, CA : Peachpit Press, c1998. Berkeley, CA : Peachpit Press, c1998.

Availability: Items available for loan: Nilai University Library (1).

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380.

E-marketing / Judy Strauss, Raymond Frost by

Strauss, Judy

Edition: 2nd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Upper Sanddle River, NJ : Prentice Hall, c2001 Upper Sanddle River, NJ : Prentice Hall, c2001

Availability: Items available for loan: Nilai University Library (1)Call number: 658.84 STR.

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