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321.

Marketing research / Alvin C. Burns, Ronald F.Bush by

Burns, Alvin C

Edition: 3rd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London : Prentice Hall Int.,c2000 London : Prentice Hall Int.,c2000

Availability: Items available for loan: Nilai University Library (1).

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322.

Marketing communications / Jim Blythe. by

Blythe, Jim

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Harlow : Financial Times/Prentice Hall, 2000

Availability: Items available for loan: Nilai University Library (1)Call number: 658.802 BLY.

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323.

The 360 degree brand in Asia : creating more effective marketing communications / by Mark Blair, Richard Armstrong, Mike Murphy. by

Blair, Mark

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Singapore : John Wiley & Sons (Asia), 2003.

Availability: Items available for loan: Nilai University Library (1)Call number: 658.802 BLA.

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324.

Principles of services marketing / Adrian Palmer by

Palmer, Adrian

Edition: 2nd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London ; New York : McGraw-Hill, c1998. London ; New York : McGraw-Hill, c1998.

Availability: Items available for loan: Nilai University Library (1).

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325.

Principles of services marketing / Adrian Palmer by

Palmer, Adrian

Edition: 2nd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London ; New York : McGraw-Hill, c1998. London ; New York : McGraw-Hill, c1998.

Availability: Items available for loan: Nilai University Library (1).

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326.

Marketing management / Philip Kotler.- 11th ed. by

Kotler, Philip

Edition: 11e

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Upper Saddle River, N.J. : Prentice Hall, c2003

Availability: Items available for loan: Nilai University Library (1)Call number: 658.8 KOT.

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327.

Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner. by

Zeithaml, Valarie A

Edition: 2nd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston, Mass. : McGraw-Hill, 2003. Boston, Mass. : McGraw-Hill, 2003.

Availability: Items available for loan: Nilai University Library (1).

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328.

Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner. by

Zeithaml, Valarie A

Edition: 2nd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston, Mass. : McGraw-Hill, 2003. Boston, Mass. : McGraw-Hill, 2003.

Availability: Items available for loan: Nilai University Library (1).

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329.

Basic marketing research : applications to contemporary issues / Naresh K. Malhotra by

Malhotra, Naresh K

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Upper Saddle River, Nj : Prentice Hall, 2001. Upper Saddle River, Nj : Prentice Hall, 2001.

Availability: Items available for loan: Nilai University Library (1)Call number: 658.83 MAL.

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330.

International marketing cases / Subhash C. Jain. by

Jain, Subhash C

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Australia : South-Western, c2001 Australia : South-Western, c2001

Availability: Items available for loan: Nilai University Library (1).

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331.

Marketing management / Philip Kotler by

Kotler, Philip

Edition: 10th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Upper Sanddle River, NJ : Prentice Hall, c2000 Upper Sanddle River, NJ : Prentice Hall, c2000

Availability: Items available for loan: Nilai University Library (1).

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332.

Test item file : marketing an introduction / Philip Kotler, Gary Armstrong by

Kotler, Philip

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Upper Saddler River, NJ : Prentice Hall, c1997 Upper Saddler River, NJ : Prentice Hall, c1997

Availability: Items available for loan: Nilai University Library (1).

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333.

Marketing leadership in hospitality : foundation and practice / Robert C. Lewis , Richard E. Chambers . by

Lewis, Robert C

Edition: 3rd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : John Wiley, 2000 New York : John Wiley, 2000

Availability: Items available for loan: Nilai University Library (1).

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334.

Conducting a survey : the SPSS workbook / Brenda mccormack , Elizabeth Hill by

Mccormack, Brenda

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London : International Thomson Business Press, 1997 London : International Thomson Business Press, 1997

Availability: Items available for loan: Nilai University Library (1).

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335.

Conducting a survey : the SPSS workbook / Brenda McCormack, Elizabeth Hill by

McCormack, Brenda

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London : International Thomson Business Press, 1997 London : International Thomson Business Press, 1997

Availability: Items available for loan: Nilai University Library (1).

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336.

Strategic marketing management : planning, implementtion and control / Richard M.S.Wilson, Colin Gilligan. by

Wilson, Richard M.S

Edition: 2nd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Oxford : Butterworth Heinemann, 1997 Oxford : Butterworth Heinemann, 1997

Availability: Items available for loan: Nilai University Library (1)Call number: 658.8 WIL.

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337.

Instructor's manual to accompany marketing leadership in hospitality : foundation and practice / Robert C. Lewis , Richard E. Chambers . by

Lewis, Robert C

Edition: 3rd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : John Wiley, 2000 New York : John Wiley, 2000

Availability: Items available for loan: Nilai University Library (1).

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338.

Convention sales and services .- 5th ed. / Milton T. Astroff, James R. Abbey. by

Astroff, Milton T

Edition: 5th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Cranbury, NJ : Waterbury Press, c1998. Cranbury, NJ : Waterbury Press, c1998.

Availability: Items available for loan: Nilai University Library (1).

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339.

Marketing on the internet / Jill H. Ellsworth, Matthew V. Ellsworth by

Ellsworth, Jill H

Edition: 2nd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : John Wiley, 1997 New York : John Wiley, 1997

Availability: Items available for loan: Nilai University Library (1).

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340.

Marketing management : text and cases / Douglas J Dalrymple, Leonard J Parsons by

Dalrymple, Douglas J

Edition: 7th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : John Wiley, 2000 New York : John Wiley, 2000

Availability: Items available for loan: Nilai University Library (1).

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