TY  - BOOK
AU  - Belch, George E. (George Eugene) 
TI  - Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - 6th ed
SN  - 0071216782
U1  - 659.1 BEL  
CY  -  Boston, Mass. : Mcgraw-Hill, 2004. 
KW  - Internet marketing
ER  -