Belch, George E. (George Eugene)  <br/><br/>
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - 6th ed. 

 - 6e 
 - Boston, Mass. : Mcgraw-Hill, 2004.  
 - 1 v. (various pagins), : col. ill., 28 cm. 
<br/><br/><label>ISBN: </label>0071216782 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.
<br/><br/><label>Dewey Class. No.: </label>659.1 BEL