TY  - BOOK
AU  - David, Fred R.
TI  - Strategic management : concepts & cases / Fred R. David
SN  - 013029103X
CY  - Upper Saddle River, N.J. : Prentice Hall, 2001
PB  - Upper Saddle River, N.J. : Prentice Hall, 2001
KW  - Strategic planning -- Case studies.       Strategic planning
ER  -