@book{9880,
	author = {David, Fred R.},
	title = {Strategic management : concepts & cases / Fred R. David.},
	publisher = {Upper Saddle River, N.J. : Prentice Hall, 2001},
	address = {Upper Saddle River, N.J. : Prentice Hall, 2001},
	edition = {8th ed.}
}