TY  - BOOK
AU  - Johnson, Gerry.
TI  - Exploring corporate strategy : text & cases / Gerry Johnson, Kevan Scholes.-6th  ed
SN  - 273651129
U1  - 658.4012 JOH 
CY  - Harlow, England ; New York : Financial Times    Prentice Hall, 2002.
KW  - Business planning.               Strategic planning.               Business planning -- Case studies.               Strategic planning -- Case studies
ER  -