Exploring corporate strategy : text & cases / Gerry Johnson, Kevan Scholes.-6th ed.
- 6e
- Harlow, England ; New York : Financial Times Prentice Hall, 2002.
- xxxvii, 1082 p. : ill. (some col.) ; 25 cm.
273651129
Business planning. Strategic planning. Business planning -- Case studies. Strategic planning -- Case studies.