Cravens, DaviCravens, David W. <br/><br/>
Strategic marketing / David W Cravens 

 - 6th ed. 
 - Boston : Irwin/McGraw-Hill, c2000.  Boston : Irwin/McGraw-Hill, c2000. 
 - xvi, 752 p. : ill. ; 25 cm. 
<br/><br/><label>ISBN: </label>0071169415 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Decision making.       Marketing -- Management.    Marketing -- Management -- Case studies.