Boone, Louis E. <br/><br/>
Instructor resources manual : contemprorary marketing / Louis E. Boone, David L Kurtz.- 8th ed. 

 - Fort Worth :  Dryden Press / Harcourt Brace College, c1995  Fort Worth :  Dryden Press / Harcourt Brace College, c1995 
 - xi, 395 p. ; 28 cm. 
<br/><br/><label>ISBN: </label>0030039096 ( vol. 1) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing