TY  - BOOK
AU  - McGivern Yvonne
TI  - The practice of market and social research : an  introduction / Yvonne McGivern
SN  - 027365506X (alk. paper)
CY  - New York : Financial Times, 2002.
PB  - New York : Financial Times, 2002.
KW  - Marketing research -- Methodology.               Social sciences -- Research -- Methodology
ER  -