McGivern Yvonne <br/><br/>
The practice of market and social research : an  introduction / Yvonne McGivern. 

 - New York : Financial Times, 2002.  New York : Financial Times, 2002. 
 - p. cm. 
<br/><br/><label>ISBN: </label>027365506X (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research -- Methodology.               Social sciences -- Research -- Methodology.