Principles of marketing : an Asian case book / Swee Hoon Ang ... [et al.]. 

 - Singapore ; New York : Prentice Hall, 2000. 
 - vii, 217 p. : ill. ; 24 cm. 
<br/><br/><label>ISBN: </label>013027092X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Asia.               Marketing -- Pacific Area.
<br/><br/><label>Dewey Class. No.: </label>658.80095 PRI