TY  - BOOK
AU  - Pride, William M.
TI  - Marketing : concepts and strategies / William M.Marketing : concepts and strategies / William M. Pride, O.C. Ferrell.- 10th ed
SN  - 0395854733
U1  - 658.8 PRI 
CY  - Boston : Houghton Mifflin, c1997.
KW  - Marketing
ER  -