Pride, William M. <br/><br/>
Marketing : concepts and strategies / William M.Marketing : concepts and strategies / William M. Pride, O.C. Ferrell.- 10th ed. 

 - 10E 
 - Boston : Houghton Mifflin, c1997. 
<br/><br/><label>ISBN: </label>0395854733 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 PRI