Doyle , Peter <br/><br/>
Marketing management and strategy.- 2nd ed./ Peter Doyle 

 - 2e 
 - Harlow,England :Prentice Hall, 2001 
 - xvii,465 p. : ill.; 23 cm. 
<br/><br/><label>ISBN: </label>0132622394 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- management
<br/><br/><label>Dewey Class. No.: </label>658.8 DOY