00609nam a2200157Ia 4500001000500000005001700005008004100022020001500063100002300078245011100101260007300212300003200285650003800317999001500355952008100370921520261006004148.0120911s9999    xx            000 0 und d  a0030259592  aAllen, Gemmy99951  aInternet resources for integrated marketing communications / Gemmy Allen, Georganna Zaba, Terence A Shimp.  bFort Worth : Dryden Press, c2000.aFort Worth : Dryden Press, c2000.  axxv, 173 p. : ill. ; 28 cm.  aCommunication in marketing.97271  c9215d9215  00104070aNUbNUd2012-09-11l0p9644r2012-09-11 00:00:00w2012-09-11yOS