TY  - BOOK
AU  - Allen, Gemmy
TI  - Internet resources for integrated marketing communications / Gemmy Allen, Georganna Zaba, Terence A Shimp
SN  - 0030259592
CY  - Fort Worth : Dryden Press, c2000.
PB  - Fort Worth : Dryden Press, c2000.
KW  - Communication in marketing
ER  -