TY  - BOOK
AU  - Shimp, Terence A.
TI  - Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp
SN  - 0030211131
CY  - Fort Worth : Dryden Press, c2000.
PB  - Fort Worth : Dryden Press, c2000.
KW  - Communication in marketing
ER  -