@book{9214,
	author = {Shimp, Terence A.},
	title = {Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp.},
	publisher = {Fort Worth : Dryden Press, c2000.},
	address = {Fort Worth : Dryden Press, c2000.},
	edition = {5th ed.}
}