TY  - BOOK
AU  - Parameswaran, M. G.
TI  - FCB-Ulka brand building advertising : concepts and cases / M.G. Paramewaran
SN  - 0074633384
CY  - New Delhi : Tata McGraw-Hill Pub. Co., c2001.
PB  - New Delhi : Tata McGraw-Hill Pub. Co., c2001.
KW  - Advertising -- Brand name products -- India
ER  -