00564nam a2200145Ia 4500 9201 20261006004148.0 120911s9999 xx 000 0 und d 0074633384 Parameswaran, M. G. 9935 FCB-Ulka brand building advertising : concepts and cases / M.G. Paramewaran. New Delhi : Tata McGraw-Hill Pub. Co., c2001. New Delhi : Tata McGraw-Hill Pub. Co., c2001. 212 p. : col. ill. ; 29 cm. + 1 compact disc (4 3/4 in.) Advertising -- Brand name products -- India. 9936 9201 9201 0 0 0 0 NU NU 2012-09-11 0 10525 2012-09-11 00:00:00 2012-09-11 OS