@book{9201,
	author = {Parameswaran, M. G.},
	title = {FCB-Ulka brand building advertising : concepts and cases / M.G. Paramewaran.},
	publisher = {New Delhi : Tata McGraw-Hill Pub. Co., c2001.},
	address = {New Delhi : Tata McGraw-Hill Pub. Co., c2001.}
}