TY  - BOOK
AU  - Temporal, Paul
TI  - Branding in Asia : the creation, development and management of Asian Brands for the global market / Paul Temporal
SN  - 0471835765
CY  - Singapore ; New York : Wiley, c2000.
PB  - Singapore ; New York : Wiley, c2000.
KW  - Branding (Marketing) -- Asia -- Case studies.  Competition, International -- Case studies.  Marketing
ER  -