Temporal, Paul <br/><br/>
Branding in Asia : the creation, development and management of Asian Brands for the global market / Paul Temporal 

 - Singapore ; New York : Wiley, c2000.  Singapore ; New York : Wiley, c2000. 
 - ix, 261 p. ; 24 cm. 
<br/><br/><label>ISBN: </label>0471835765 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing) -- Asia -- Case studies.  Competition, International -- Case studies.  Marketing.