Varey, Richard J. <br/><br/>
Marketing communication : principles and practice / Richard J. Varey. 

 - London : Routledge, 2001  London : Routledge, 2001 
 - xiii, 388 p. : ill. ; 24 cm. 
<br/><br/><label>ISBN: </label>0415230403 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing