Boone, Louis E. <br/><br/>
Test bank B : contemporary marketing /  Louis E. Boone, David L Kurtz.- 8th ed. 

 - Fort Worth :  Dryden Press / Harcourt Brace College, c1995  Fort Worth :  Dryden Press / Harcourt Brace College, c1995 
 - 191 p. ; 28 cm. 
<br/><br/><label>ISBN: </label>0030106796 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing