TY  - BOOK
AU  - Boone, Louis E.
TI  - Instructor resources manual : contemprorary marketing / Louis E. Boone, David L Kurtz.- 8th ed
SN  - 0030039126 ( vol. 2)
CY  - Fort Worth :  Dryden Press / Harcourt Brace College, c1995
PB  - Fort Worth :  Dryden Press / Harcourt Brace College, c1995
KW  - Marketing
ER  -