@book{9169,
	author = {Boone, Louis E.},
	title = {Instructor resources manual : contemprorary marketing / Louis E. Boone, David L Kurtz.- 8th ed.},
	publisher = {Fort Worth :  Dryden Press / Harcourt Brace College, c1995},
	address = {Fort Worth :  Dryden Press / Harcourt Brace College, c1995}
}