TY  - BOOK
AU  - Armstrong, Gary.
AU  - Kotler, Philip.
TI  - Marketing : : an introduction / 
SN  - 0131202758  (pbk. international ed.)
U1  - 658.8  
PY  - 2003///
CY  - Upper Saddle River, NJ : 
PB  - Prentice Hall, 
KW  - Marketing
ER  -