TY  - BOOK
AU  - Ghemawat, Pankaj.
TI  - Strategy and the business landscape : text and cases / Pankaj Ghemawat, with David J. Collis, Gary P.                  Pisano, Jan W. Rivkin
SN  - 0201357291
CY  - Reading, Mass. : Addison-Wesley, c1999.
PB  - Reading, Mass. : Addison-Wesley, c1999.
KW  - Strategic planning.       Industrial management
ER  -